Live opening · Posted 5 days ago

Senior Media Planner

WPP Media · Toronto, Canada
Greenhouse
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At a glance

The key details from the original listing.

Posted 5 days ago
CompanyWPP Media
LocationToronto, Canada
SourceGreenhouse
Listed5 days ago

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About the role

Description supplied by the original job listing.

About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
In this role you will be responsible for the development of client specific media plans across all media channels. We are seeking someone who has a point of view to drive holistic media plans that deliver results. This position work closely with senior management and agency partners to create and evaluate media strategies based on business goals and the competition.
Your Impact:
Day-to-day responsibility involving the planning and execution of digital media campaigns
Present media plan recommendation and POV’s to client
Oversee campaign management from initial campaign briefing through to post campaign reporting and analysis
Decision making on campaign optimization and strategic changes
Ensure media plans deliver on client objectives, are strategic and meet efficiency goals
Assist with tracking media expenditures to ensure agency and client budget compliance
Maintain client contact/Manage client requests – i.e. plan changes, budget changes, provide marketplace information
Working closely with SR. Planner/Buyer and Client Business Lead
Working collaboratively with performance teams (Programmatic, Social, and Search teams).
Skills and Experience Your Qualifications:
Minimum 3+ years of related experience, Digital Planner/Buyer, and in media, investment or strategy teams within an established media agency
University or College degree/diploma in Media, Marketing, Business, or related field; OR equivalent professional work experience

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