Growth Marketing Executive

We are looking for a passionate, result-driven, and future-ready Growth Marketing Executive to join our team. You will be responsible for planning, executing, and optimizing our online marketing strategies across various channels — including social media, email, SEO, GEO, AEO, paid advertising, and the rapidly evolving landscape of AI-powered search and content discovery.
Key Responsibilities
Conduct on-page and off-page SEO to improve website rankings across traditional and AI-driven search engines
Implement Answer Engine Optimization (AEO) strategies to ensure brand content appears in AI-generated answers, featured snippets, and voice search results
Execute Generative Engine Optimization (GEO) practices to optimize content for AI tools like ChatGPT, Google Gemini, Perplexity, and Microsoft Copilot
Plan and execute digital marketing campaigns across Facebook, LinkedIn, Instagram, Google, and emerging AI-native platforms
Manage and optimize Google Ads and Meta Ads with a focus on performance and ROI
Run A/B tests on ad creatives, landing pages, and email subject lines to improve conversion rates
Manage and grow the company's social media presence with a mix of human-led storytelling and AI-assisted content production
Use AI writing and creative tools (e.g., ChatGPT, Jasper, Canva AI, Adobe Firefly) to accelerate content creation without losing brand voice
Coordinate with design and content teams to develop creatives and campaign assets
Develop content structured for machine readability — FAQs, schema-rich formats, summaries, and authoritative lists that AI systems prefer to cite
Run email marketing campaigns, build automation flows, and track performance
Leverage AI-powered personalization and segmentation in email and CRM workflows
Track, analyze, and report on campaign performance using Google Analytics (GA4), Search Console, and AI-enhanced dashboards
Monitor brand visibility in AI-generated search results (SGE, Perplexity, Gemini) and measure GEO/AEO performance
Requirements
2-3 years of hands-on experience in digital marketing
Working knowledge of Google Ads, Meta Ads, SEO, email marketing, and social media platforms
Familiarity with AEO and GEO concepts — understanding how AI engines surface and rank content
Experience with tools like Google Analytics (GA4), Search Console, Semrush / Ahrefs / Ubersuggest
Hands-on experience with AI productivity tools such as ChatGPT, Google Gemini, or equivalent for content, research, and campaign ideation
Basic understanding of structured data and schema markup for AI-readability
Basic understanding of CMS
Strong written and verbal communication skills
Ability to manage multiple campaigns and deadlines simultaneously
Good to Have
Knowledge of marketing automation tools like Zoho Campaigns, Mailchimp, or HubSpot
Experience with prompt engineering for marketing use cases (content creation, ad copy, audience research)rework
Familiarity with voice search optimization and conversational content strategies
Google, Meta, or HubSpot AI Marketing certification(s) is a plus
Understanding of B2B/B2C marketing funnels, particularly in SaaS or IT services contexts
Exposure to AI-driven analytics platforms or predictive campaign tools
Benefits
Competitive salary based on experience
Exposure to diverse marketing campaigns, cutting-edge AI tools, and modern growth strategies
Creative freedom and ownership of projects
Opportunities for growth, learning, certifications, and upskilling in AI marketing
Flexible work environment and a collaborative, innovation-driven team culture
Work at the intersection of traditional digital marketing and the next generation of AI-powered search

Work arrangement
No