Academic Coordinator

Role Overview - The Student Admissions & Lifecycle Executive is responsible for managing the end-to-end student journey, from initial enquiry and acquisition through to onboarding, training coordination, and final placement support. The role requires a strong combination of sales capability, relationship management, and operational coordination, with clear ownership of student outcomes and experience.
Key Responsibilities
1. Student Acquisition & Enquiry Management
Handle all incoming enquiries across channels including calls, emails, digital campaigns, and social media platforms
Manage and engage with walk-in enquiries, providing accurate programme information and counselling
Ensure timely and consistent follow-ups on all leads until closure
Convert qualified enquiries into enrolled students, achieving defined conversion targets
Maintain complete and accurate data capture of all enquiries within the CRM/system
Visit schools, colleges, and relevant institutions to promote diploma programmes, generate leads, and build brand awareness
Represent the academy at education fairs, career events, and promotional activities
2. Student Onboarding & Experience
Coordinate and manage student enrolment processes across diploma and short-term programmes
Support and conduct student onboarding and orientation sessions
Act as a primary point of contact for students, ensuring a smooth transition into the programme
Monitor student engagement and escalate attendance or participation concerns where required
3. Student Lifecycle Management
Take ownership of the complete student lifecycle from enquiry to programme completion and placement support
Ensure seamless coordination across all stages including admissions, training, assessments, certification, and placements
Maintain regular communication with students to ensure a positive and consistent experience throughout the programme
4. Training, Certification & Placement Coordination
Organise and coordinate industrial training for diploma students
Coordinate campus placements and industry interactions at the end of the programme
Support students with placement readiness, including interview coordination and scheduling
Manage enrolments and certification processes for short-term courses
Track and report placement outcomes and employer feedback
5. Relationship & Stakeholder Management
Build and maintain strong relationships with students, parents, alumni, and industry partners
Drive referrals and repeat enrolments through effective relationship management
Coordinate with internal departments to ensure smooth programme delivery
Liaise with external stakeholders including visiting faculty, industry professionals, and vendors as required
6. Lead Management, Reporting & CRM
Track and report on lead funnel metrics including enquiries, conversions, and drop-offs
Maintain daily and weekly reports on conversion ratios and enrolment performance
Ensure adherence to defined response time standards for all enquiries
Use tools effectively for lead tracking, communication, and reporting
Ensure all interactions are accurately recorded and updated in real time
7. Process Excellence & Compliance
Ensure compliance with all admissions policies and documentation standards
Maintain high standards of data accuracy and confidentiality
Identify and suggest improvements to admissions processes and student experience
Skills & Requirements
Strong communication and counselling skills
Sales orientation with the ability to convert enquiries into enrolments
Good working knowledge of MS Office
Strong organisational and coordination abilities
Ability to manage multiple stakeholders and tasks simultaneously
Proactive, detail-oriented, and student-focused approach
Preferred Experience
Experience in education, training institutes, or hospitality/culinary environments
Prior experience in admissions, counselling, student services or hospitality sales roles

Work arrangement
No