Aviation Marketing and Development Manager (0923) - SFO - 167909

San Francisco International Airport (SFO) is one of the most dynamic and consequential airports in the world, serving as the primary international gateway to Northern California and Silicon Valley. As an enterprise department of the City and County of San Francisco, SFO welcomes over 54 million guests annually and offers nonstop service to more than 140 destinations worldwide on 50+ airlines.
SFO is far more than a transportation hub. It is a recognized leader in environmental sustainability, equity, arts and culture, and forward-thinking infrastructure. With approximately 1,900 City employees and a broader community of more than 25,000 workers across airlines, concessionaires, and partners, SFO generates significant economic vitality across the Bay Area region.
Our mission is to deliver an airport experience where people and our planet come first. Our core values of Safety and Security, Teamwork, Excellence, Care, and Equity guide everything we do as we build a supportive, purpose-driven workplace where all employees can thrive.
SFO is proud to be an equal opportunity employer committed to a diverse, equitable, and inclusive workplace. We welcome candidates of all backgrounds, identities, and lived experiences. Applicants are considered regardless of race, sex, age, religion, color, national origin, ancestry, disability, genetic information, marital status, sexual orientation, gender identity or expression, military and veteran status, or other protected category under applicable law.
Learn more about careers at SFO at flysfo.com, and follow us on Facebook, Instagram, YouTube, LinkedIn, Bluesky and Threads.
Under administrative direction, the Aviation Marketing and Development Manager leads route development strategies, oversees technical data analysis and airline forecasting, and evaluates new market opportunities. The role manages airline relationships through frequent meetings, identifies competitive threats, and recommends programs to retain and grow incumbent air traffic. You’ll supervise and mentor a research analyst, coordinate market intelligence at industry conferences, and contribute to international marketing campaigns.
The Aviation Marketing and Development Manager also monitors expenditures, supports monthly financial reporting, provides executive leadership with early notice of potential cost issues, and helps refine operational procedures within the Aviation Marketing & Development unit.
If you excel at data‑driven strategy, relationship building, and navigating a dynamic aviation landscape, this role offers an exciting opportunity to influence SFO’s future.
You are excited about this position because you will:
Manage airline route development strategies with a focus on increasing airport revenues by securing new destinations and airlines; work closely with airline executive management teams to develop and promote international traffic growth; prepare route business cases to promote the expansion of air traffic at SFO; direct projects and technical data analysis for airline forecasts.
Create and maintain relationships with SFO’s 50+ incumbent airlines; participate in frequent airline meetings, events, conferences, on-site tours, and events which include both international and domestic travel.
Supervise, mentor, train, and evaluate staff; oversee and monitor the work of consultants and contractors supporting departmental operations.
Organize and prepare monthly aviation development reports for both internal and external users and respond to internal aviation data requests.
Oversee SFO’s annual Air Carrier Incentive Program (ACIP) and manage airline applications to the program.
Work with other managers and staff to evaluate and implement goals, policies and procedures of the division; work closely with other divisions and departments to implement SFO’s slot optimization policy; serve as the AMAD liaison to internal divisions, as well as external stakeholders like TSA and CBP.
Manage budget preparation and implementation for the AMAD unit; provide executive management advance notification and potential solutions to cost overruns.
Work closely with airlines on international marketing initiatives and assist in managing SFO’s relationships with Destination Marketing Organization partners and international agencies to create impactful and measurable campaigns.
Serve as a guest experience champion by hosting visiting delegations from international airlines, as well as media and travel trade guests from abroad. Duties include coordinating visits with other SFO divisions and helping plan airline special events such as anniversaries and inaugural celebrations.
Perform other functions outlined in the 0923 Manager II job classification.
Minimum Qualifications:
1. Education: Possession of a bachelor’s degree from an accredited college or university;
AND
2. Experience: Four (4) years of professional-level experience in airline route development, aviation analysis, aviation marketing, or tourism marketing.
AND
3. License and Certification: Possession of a valid California driver’s license.
Education Substitution: Qualifying experience as described above may be substituted for the education requirement on a year-for-year basis for up to two (2) years. (One year of work experience is equal to 30 semester or 45 quarter units).
One-year full-time employment is equivalent to 2,000 hours (2,000 hours of qualifying work experience is based on a 40-hour work week). Any overtime hours that you work above 40 hours per week are not included in the calculation to determine full-time employment.
Applicants must meet the minimum qualification by the final filing date unless otherwise noted.
Desirable Qualifications
The stated desirable qualifications may be used to identify job finalists at the end of the selection process when candidates are referred to hiring.
Two (2) years of experience supervising staff performing airline route development, aviation analysis or marketing.
Experience in aviation forecasting, budget preparation, implementation and monitoring.
Experience in financial reporting and providing solutions to cost overruns.
Verification of Education and Experience:
Every application is reviewed to ensure that you meet the minimum qualifications as listed in the job ad. Review SF Careers Employment Applications for considerations taken when reviewing applications.
Applicants may be required to submit verification of qualifying education and experience at any point during the recruitment and selection process. If education verification is required, information on how to verify education requirements, including verifying foreign education credits or degree equivalency, can be found at https://careers.sf.gov/knowledge/experience-education/.
Note: Falsifying one’s education, training, or work experience or attempted deception on the application may result in disqualification for this and future job opportunities with the City and County of San Francisco.
SELECTION PROCEDURES
After application submission, candidate

Employment type
Full-time

Work arrangement
No