Digital Marketing Lead

Designation: Digital Marketing Lead
Experience: 5-6 Years
Department: Digital Marketing
Location: Manesar, Gurugram
Timing: 9:30 am - 6:30 pm
Reports To: Brand Manager / Management
Key Responsibilities
1. Digital Strategy & Planning
Develop and execute the overall digital marketing strategy across paid and organic channels.
Plan monthly/quarterly campaigns, budgets, content, and channel-wise objectives.
Identify new digital growth opportunities and stay updated with industry trends.
2. Performance Marketing
Manage and oversee Meta Ads, Google Ads, YouTube, remarketing, and lead-generation campaigns.
Monitor CPL, CPA, ROAS, CAC, conversions, and revenue.
Optimize campaigns, audiences, creatives, budgets, and funnels to improve performance.
3. Content Marketing & Creative Ideation
Conduct content research based on industry trends, competitors, audience interests, and business objectives.
Develop content ideas, themes, campaigns, hooks, concepts, and creative directions.
Plan and guide social media content, blogs, reels, videos, carousels, campaigns, and other digital content.
Work closely with designers, video editors, and content writers to execute creative concepts.
Ensure content is engaging, relevant, brand-aligned, and optimized for the respective platform.
4. SEO, Social Media & Analytics
Oversee SEO, social media, website traffic, and organic growth activities.
Track performance using GA4, Google Search Console, - Meta Ads Manager, Google Ads, and other relevant tools.
Analyze traffic, engagement, customer journeys, landing pages, and conversions.
Identify opportunities to improve digital visibility, leads, conversions, and customer acquisition.
5. Analytics & Conversion Optimization
Track digital performance using GA4, Google Search Console, Meta Ads Manager, Google Ads, and other relevant tools.
Analyze customer journeys, landing pages, conversion rates, and campaign data.
Identify gaps and implement strategies to improve leads, conversions, and customer acquisition.
6. Team, Agency & Management Coordination
Coordinate with performance marketing, creative, content, SEO, website teams, and external agencies.
Set priorities, review performance, and ensure timely execution of digital initiatives.
Prepare regular performance reports and present actionable insights and recommendations to management.
Required Skills
5–6 years of experience in digital marketing.
Strong knowledge of Meta Ads, Google Ads, SEO, Social Media, Content Marketing & Analytics.
Strong content research, creative ideation, communication, and analytical skills.
Ability to understand both brand building and performance marketing.
Experience in B2B, e-commerce/D2C, international marketing, and lead generation.
Ideal Candidate
A strategic yet hands-on digital marketer who can manage multiple digital channels, lead teams/agencies, analyze performance, and connect digital marketing activities with measurable business growth.
How To Apply
Interested candidates can share their CV along with relevant digital marketing experience, portfolio/case studies, and details of campaigns/projects managed at digital@salonfurniture.in.
Candidates are encouraged to mention the platforms handled, markets managed, approximate advertising budgets, team/agency responsibilities, and key results achieved in their application.

Work arrangement
No