Social Media Manager - Personal Branding

SOCIAL MEDIA MANAGER — PERSONAL BRANDING
Mad Men Marketing India | Delhi, India | On-site
About the Company
At Mad Men Marketing, we work at the intersection of ideas, technology, culture and storytelling.
We build communication that doesn't simply fill feeds—it creates attention, relevance and impact.
As we expand our work across brands, founders, leaders and creators, we're looking for someone who understands that building a personal brand is fundamentally different from managing a corporate social media account.
About the Role
We’re looking for a Social Media Manager — Personal Branding who can turn an individual's knowledge, personality, experience and point of view into a distinctive digital presence.
You may work closely with founders, CXOs, entrepreneurs, creators or other public-facing leaders.
Your job is not to make them “look active on social media.”
Your job is to understand:
What do they know?
What do they believe?
What can they credibly own?
What should they talk about?
Why should anyone follow them?
Then build the content engine that answers those questions consistently.
This role requires an unusual combination of researcher + strategist + interviewer + writer + content creator + social media operator.
What You’ll Do
Personal Brand Strategy
Understand the individual's expertise, personality, ambitions, audience and communication style.
Define their positioning, content territories, audience and platform strategy.
Identify what they can credibly become known for.
Develop a distinctive point of view rather than producing generic motivational content.
Content Mining
Conduct regular conversations/interviews with the individual to extract ideas, stories, experiences, opinions and insights.
Turn meetings, voice notes, presentations, observations and everyday experiences into content opportunities.
Build systems to continuously capture ideas without requiring the individual to sit and “create content” every day.
Thought Leadership
Research relevant industry developments, culture, business conversations and emerging topics.
Identify where the individual has a credible perspective.
Develop original POV-led content rather than simply repeating news/trends.
Help build authority within clearly defined areas.
Content Creation
Develop:
LinkedIn posts
Reels
Short-form scripts
Carousels
Stories
POV posts
Founder insights
Behind-the-scenes content
Reactive/topical content
Long-form thought leadership where relevant
Write in the person's voice, not the agency's voice.
Create strong hooks without turning every piece into clickbait.
Founder / Leader Voice
Learn how the person naturally speaks and thinks.
Preserve their vocabulary, personality, humour and perspective.
Make content polished enough to publish but authentic enough to sound like them.
Video & Shoot Direction
Identify repeatable video formats.
Develop scripts, prompts, questions and talking points.
Prepare the individual before shoots.
Work with cinematographers/editors to create platform-native outputs.
Turn one strong conversation or shoot into multiple pieces of content.
Platform Strategy
Understand the different role of:
LinkedIn for authority, network and thought leadership.
Instagram for personality, culture, visual storytelling and reach.
YouTube/Shorts where deeper expertise or discoverability is relevant.
Adapt ideas to platforms instead of copy-pasting identical content everywhere.
Reactive Content & Cultural Relevance
Identify moments where a timely perspective could generate relevance.
Move quickly from event → POV → draft → approval → live.
Know when not to comment because the subject isn't credible or relevant to the individual's positioning.
Community & Reputation
Monitor comments, conversations and audience signals.
Identify valuable people/accounts/communities for engagement.
Support thoughtful responses where appropriate.
Protect the individual's credibility and avoid content that generates attention at the expense of reputation.
Performance & Growth
Track:
Reach
Followers
Engagement
Saves/shares
Watch time
Profile visits
Relevant inbound conversations
Quality of audience
Go beyond vanity metrics.
Understand which ideas, themes, hooks and formats are actually building authority + relevance + audience.
AI-First Content System
Use AI for research, transcription, idea mining, content repurposing, first drafts, hook exploration and workflow acceleration.
Build efficient systems that allow one conversation/shoot to produce multiple high-quality outputs.
Never allow AI to flatten the person's distinctive voice into generic content.
Ownership
Maintain the content pipeline and publishing rhythm.
Coordinate writers, designers, editors, photographers and production resources.
Reduce dependency on constant follow-ups from the individual.
Come prepared with ideas rather than repeatedly asking, “What should we post today?”
What We’re Looking For
3–5 years in social media, content strategy, personal branding, founder content, editorial/content or a related digital role.
Strong writing ability—especially short-form, conversational and POV-led writing.
Strong interviewing/listening ability.
Excellent understanding of LinkedIn and Instagram.
Strong instinct for hooks, narratives, Reels and platform-native content.
Ability to understand complex ideas and simplify them without making them shallow.
Strong research ability and curiosity about business, culture, marketing and people.
Comfortable working closely with founders/senior leaders.
Able to handle feedback quickly without losing the individual's authentic voice.
Strong discretion and professional judgement.
High ownership and responsiveness.
Comfortable with shoots and fast-moving content requirements.
AI-fluent and willing to continuously experiment with new content workflows.
You’ll Stand Out If
You can show us:
A founder/creator/personal brand you have helped build.
Before-and-after evidence of the account.
Posts or videos you personally conceptualised.
Examples where you captured someone else's voice accurately.
And measurable evidence of audience, authority or inbound growth.
Portfolio / work samples are mandatory for experienced candidates.

Work arrangement
No