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About WPP Media
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
For more information, visit wppmedia.com.
Role Summary and Impact
As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for an Senior Executive Linear TV who will:
Campaign Execution & Delivery: Independently execute and manage assigned Linear TV campaigns, ensuring full compliance with operating standards, quality controls, and reporting timelines.
Performance Analysis & Optimization: Analyze campaign data to optimize delivery, evaluate performance against goals, and provide actionable insights to support media planning and investment decisions.
Stakeholder & Vendor Coordination: Collaborate directly with media networks, vendors, and internal teams to facilitate seamless execution and maintain alignment across projects.
Process Improvement & Efficiency: Identify operational bottlenecks and recommend workflow enhancements to drive department efficiency and overall campaign effectiveness.
Skills and Experience
3+ years of relevant experience in media investment, or advertising, data analysis and market metrics analysis.
Advanced level of English (this will be assessed during the interview process).
Bachelor’s degree.
Knowledge of Linear TV buying, activation, and optimization, backed by hands-on experience with rating systems, audience measurement tools, and reporting platforms. Such as Ibope, Nielse, Prisma, etc.
Demonstrated ability to manage multiple priorities and projects.
Excellent verbal, written, and presentation skills with the ability to communicate media insights clearly to stakeholders.
Strong analytical and problem-solving capabilities.
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