Growth Marketing Manager

Key Responsibilities
Build and execute demand-generation strategies for international markets.
Develop new lead-generation channels beyond SEO and content.
Generate qualified B2B leads and build measurable sales pipeline.
Identify and develop opportunities through:
Account-Based Marketing (ABM)
Paid advertising
Email marketing and nurture campaigns
Webinars and events
Partnerships
Vendor directories such as Clutch, GoodFirms and G2
Develop marketing channels from scratch and take ownership of their performance.
Work closely with the existing SEO team and provide strategic direction without relying solely on search marketing.
Track and optimize marketing performance based on qualified leads, pipeline and revenue, rather than traffic, followers or impressions.
Develop strategies for overseas software and technology-services markets.
Work directly with the founder and operate independently in a flat, ownership-driven environment.
Mandatory Requirements
Proven experience in personally building new demand-generation channels beyond SEO.
Demonstrated experience generating international B2B leads, preferably for software or technology services.
Proven ability to build a marketing function or channel from zero.
Demonstrable results in terms of qualified leads and pipeline generated, with specific numbers.
Strong understanding of SEO sufficient to guide an existing SEO team, while having broader growth expertise.
Experience with international markets, particularly the USA, UK, Europe, Australia or Middle East.
Ability to work hands-on rather than only managing agencies or delegating execution.
Strong analytical, strategic and execution skills.

Work arrangement
Yes