Director, Market Development (Nashville)

Join Aya Healthcare, winner of multiple Top Workplace awards!
The Director, Market Development is responsible for identifying, developing and expanding strategic relationships with healthcare organizations across assigned markets. This leader serves as a trusted advisor to hospital and health system executives, helping them address complex workforce challenges through Aya Healthcare’s comprehensive portfolio of talent, technology and workforce solutions.
The role requires a relationship-driven, consultative professional who can engage senior healthcare leaders, understand organizational priorities and connect those priorities to measurable solutions involving workforce optimization, staffing, recruitment, technology, cost management and patient-care support.
Who We Are:
We’re a $8+ billion, rapidly growing workforce solutions provider in the healthcare industry. We deliver tech-enabled services that help healthcare organizations meet and manage their contingent labor needs. We build and manage tech-enabled marketplaces for national and local healthcare talent and deliver contingent labor management solutions through our proprietary software platform.
At Aya, we’re obsessed with creating exceptional experiences for our clients, clinicians and employees. In fact, we put employee satisfaction above all else. Our team members are responsible for incomparable customer experience and we know that happy employees are critical to maintaining happy clients. We foster an entrepreneurial, high-energy, low-bureaucracy culture and value innovative thinking and creative problem solving. We embrace diversity in thought and backgrounds unified by a commitment to high achievement. When you join Aya, you’ll be surrounded by teammates who care about you as an individual and leaders who will help you grow both personally and professionally.
Responsibilities:
Develop and execute market-development strategies that drive new business, revenue growth and long-term client partnerships.
Build trusted relationships with C-suite executives and senior leaders in nursing, human resources, finance, operations, supply chain, workforce management and clinical services.
Identify healthcare organizations experiencing challenges related to labor costs, staffing shortages, contingent workforce utilization, recruitment, retention, scheduling or workforce capacity.
Present Aya as a strategic workforce partner rather than a traditional staffing vendor.
Position and coordinate the appropriate Aya solutions, including:
Managed service provider programs
Nursing and allied health staffing
Locum tenens and physician recruitment
Permanent recruitment solutions
Workforce management technology
Float pool and on-demand staffing solutions
Workforce AI, analytics and predictive planning
International talent and direct-hire programs
Advisory, payrolling and workforce-disruption services
Lead consultative discovery meetings, executive presentations, demonstrations, proposal development and customer negotiations.
Partner with Business Development to develop executive-level business cases that demonstrate measurable value, including improved fulfillment, reduced premium labor expense, increased workforce visibility, stronger retention and improved operational efficiency.
Monitor healthcare labor-market trends, competitive activity, regional workforce dynamics and emerging client needs.
Represent Aya at healthcare conferences, executive forums, industry events and strategic networking opportunities.
Promote a culture centered on responsiveness, accountability, collaboration, innovation and genuine care for clients, clinicians and colleagues.
Required Qualifications
Bachelor’s degree in business, healthcare administration, marketing, nursing or a related field; equivalent experience may be considered.
Seven or more years of progressive experience in healthcare business development, strategic sales, consulting, staffing, workforce solutions or health-system partnerships.
Demonstrated success selling complex solutions to hospitals, health systems or other healthcare organizations.
Proven ability to establish relationships with senior executives and influence decisions across multiple stakeholder groups.
Strong understanding of healthcare operations, labor economics, workforce strategy and the challenges facing providers.
Excellent presentation, negotiation, communication and relationship-management skills.
Ability to translate complex workforce challenges into clear, compelling business solutions.
Willingness to travel regularly within the assigned market and nationally as needed.
Preferred Qualifications
Experience with managed service provider programs, vendor management systems, healthcare staffing, workforce technology or permanent recruitment.
Existing relationships with hospital and health-system executives.
Experience selling enterprise-level solutions across multiple facilities or service lines.
Familiarity with healthcare finance, labor productivity, contingent workforce spend and workforce analytics.
Master’s degree in healthcare administration, business administration or a related discipline.
Success Measures
Success in this role will be measured by:
New client acquisition and revenue growth.
Expansion of existing healthcare partnerships.
Executive-level relationship development.
Qualified pipeline generation and forecast accuracy.
Successful positioning of Aya’s broader workforce solutions.
Client retention, satisfaction and strategic account growth.
Demonstrated financial and operational value delivered to healthcare organizations.
Collaboration with internal teams and contribution to Aya’s people-first culture.
Core Competencies
Strategic relationship development
Consultative selling
Executive presence
Healthcare market expertise
Business and financial acumen
Cross-functional leadership
Communication and storytelling
Negotiation and influence
Accountability and follow-through
Curiosity, adaptability and persistence
What We Offer: