Product Marketer

Product Marketer
Location: Bengaluru | Work from Office
Experience: 3+ years
Employment Type: Full-time
About Convin
Convin is building AI that turns customer conversations into measurable business outcomes. Founded by IIT Delhi alumni, Convin develops proprietary AI products that help B2C businesses engage customers across phone calls, WhatsApp, SMS, and website voice widgets. Convin’s AI products understand customer intent and determine the right channel, timing, message, and next action for every interaction.
Convin helps businesses turn customer interest into qualified leads, booked appointments, renewals, and completed payments. Convin is building for two demanding B2C markets, India and the United States. In India, we serve leading EdTech, retail, and BFSI businesses. In the United States, we help home service businesses turn more inquiries into booked jobs.
At Convin, every team contributes to solving real business problems. Whether you are building our products, taking them to market, growing customer relationships, or strengthening the organization behind them, your work will directly influence Convin’s growth and customer outcomes.
As Convin scales, you will have the opportunity to take ownership, work across India and US markets, and help shape the products, teams, and systems behind our growth. Convin is trusted by leading brands including Physics Wallah, SBI Life, Shaadi.com, Bajaj, Niva Bupa, Aditya Birla & RBL.
Highlights:
Raised $6.5 million in Series A funding in 2024
Ranked No. 6 on LinkedIn’s Top Startups 2025 list in India
Ranked the 19th Best Software Company in India by G2
About the Role
We’re looking for a Product Marketer with 3+ years of experience who can understand technology deeply and translate products into compelling market narratives.
The ideal candidate should have a degree in Engineering / Computer Science or a related technical field, combined with experience in Product Marketing, Product Management, GTM, or a similar role.
You should be able to understand how a product works, identify the customer problem it solves, communicate its value clearly, and work with Product, Engineering, Sales and Leadership to take it to market.
The role will primarily focus on Product Marketing, GTM, product launches, events, market research, and sales enablement, with content and digital marketing as supporting areas.
You should also be comfortable using AI tools and automation to improve research, content creation, analysis, productivity, and marketing workflows.
What You’ll Own
1. Product Marketing & Positioning
Develop positioning and messaging for Convin’s products and solutions.
Understand customer problems, product capabilities, use cases, and competitive differentiation.
Work closely with Product and Engineering teams to understand product features, workflows, integrations, and roadmap.
Translate complex product capabilities into simple, compelling customer-facing narratives.
Develop messaging for different customer segments, industries, personas, and use cases.
Build product narratives around customer problems, business value, use cases, ROI, and outcomes.
Develop sales enablement material including product decks, one-pagers, solution briefs, battlecards, FAQs, and pitch narratives.
Continuously refine product positioning based on customer, sales, market, and competitive insights.
2. Product GTM & Launches
Own GTM planning for new products, features, capabilities, and customer segments.
Develop launch strategies covering positioning, messaging, ICP, channels, campaigns, enablement, and measurement.
Work with Product, Engineering, Sales and Customer Success to execute launches.
Create launch plans and coordinate execution across cross-functional teams.
Develop internal enablement for Sales and Customer Success teams.
Translate product updates into clear customer-facing communication.
Track market response, engagement, and product adoption after launches.
Identify opportunities to take existing products into new segments and markets.
3. Events & Industry Marketing
Own planning and execution of industry events, conferences, roundtables, webinars, customer events, and executive forums.
Identify relevant events across SaaS, Customer Experience, Contact Centers, BFSI, Retail, EdTech and other relevant industries.
Develop event strategies aligned with product launches, target accounts, ICPs, and business objectives.
Coordinate event messaging, speaker participation, product showcases, demos, presentations, collateral, and event experiences.
Work closely with Sales to identify target accounts and create engagement strategies around events.
Develop pre-event and post-event campaigns to maximize engagement.
Track event performance across registrations, meetings, engagement, opportunities, and pipeline.
Explore relevant communities, partnerships, and industry platforms to strengthen Convin’s market presence.
4. Market & Competitive Intelligence
Research customers, competitors, industries, technologies, and market trends.
Understand competitor products, positioning, capabilities, and GTM strategies.
Develop competitive positioning and sales battlecards.
Gather insights from customers, Sales, Customer Success, Product, and Engineering.
Identify market gaps and new opportunities.
Translate market insights into actionable product marketing and GTM initiatives.
5. Sales Enablement & Customer Marketing
Equip Sales teams with strong product messaging, collateral, competitive intelligence, and customer proof points.
Create materials that help Sales communicate product value and differentiation effectively.
Develop use-case based presentations and solution narratives.
Work with Customer Success to identify customer stories, use cases, adoption insights, and business outcomes.
Develop case studies and customer success stories.
Support customer-facing product education and communication initiatives.
6. Content & Digital Marketing
Work with the content team to create product-focused content across LinkedIn, blogs, newsletters, case studies, product pages, and other relevant formats.
Develop content supporting product launches, campaigns, events, and thought leadership.
Translate complex product concepts into clear and engaging content.
Support digital campaigns across LinkedIn, email, webinars, communities, and other relevant channels.
Use audience and campaign insights to improve performance.
7. AI & Automation
Be comfortable understanding AI-powered products and automation workflows.
Use AI tools for research, competitive analysis, content creation, data analysis, ideation, and productivity.
Identify opportunities to use AI and automation to improve marketing workflows and execution.
Stay updated on relevant technology trends and understand their potential application to marketing and product communication.
You do not need to be an AI specialist, but you should be technically curious and comfortable working with AI-powered tools.
What We’re Looking For
3+ years of experience in Product Marketing, Product Management, GTM, or a related function.
Bachelor’s/Master’s degree in Engineering, Computer Science, Information Technology, or a related technical field is preferred.
Strong understanding of product marketing, positioning, messaging, and GTM.
Experience working closely with Product and Engineering teams.
Ability to understand technical products and translate their capabilities into clear business value.
Experience with product launches and cross-functional GTM initiatives.
Strong experience planning and executing events, conferences, webinars, roundtables, or customer events.
Excellent communication, writing, storytelling, and presentation skills.
Strong research and competitive analysis skills.
Strong project management and execution skills.
Ability to take ownership from concept → execution → measurement.
Comfortable working in a fast-paced startup environment.
Comfortable using AI tools and automation in day-to-day work.
Good to Have
Experience in B2B SaaS, AI, Customer Experience, Contact Center, Sales Tech, MarTech, or enterprise technology.
Experience launching technology or SaaS products.
Experience with technical demos or product presentations.
Experience working with US or international markets.
Experience with sales enablement and customer marketing.
Experience with digital marketing, SEO, email marketing, or demand generation.
Experience building thought leadership or founder-led content.
Experience using AI tools for marketing workflows, research, and productivity.
What Success Looks Like
Clear and differentiated positioning for Convin’s products.
Successful GTM launches for new products and features.

Work arrangement
No