Sr. Director, Product Marketing

At Varicent, we’re not just transforming the Sales Performance Management (SPM) market—we’re redefining how organizations achieve revenue success. Our cutting-edge SaaS solutions empower revenue leaders globally to design smarter go-to-market strategies, maximize seller performance, and unlock untapped potential. Varicent stands at the forefront of innovation, celebrated as a market leader in the 2025 Forrester Wave Report for SPM, 2023 Ventana Research Revenue Performance Management (RPM) Value Index, Gartner Peer Insights, 2024 Gartner SPM Market Guide, and G2. Our solutions are trusted by a diverse range of global industry leaders like T-Mobile, ServiceNow, Wawanesa Bank, Shaw Industries, Moody's, Stryker and hundreds more. Here’s why you’ll thrive at Varicent:
Innovate with Purpose: Build impactful solutions for customers worldwide.
Join Excellence: Work in a diverse, collaborative, and innovative team.
Shape the Future: Lead in redefining revenue optimization.
Grow Together: Unlock your potential in a supportive environment.
Join us at Varicent—where your talent and ambition meet limitless opportunities for success!
Summary of the Role and Team
As the Senior Director, Product Marketing, you will lead Varicent’s Product Marketing function and play a critical role in shaping the company’s go-to-market strategy, market positioning, category narrative, commercialization approach, and revenue growth initiatives.
Reporting as a senior marketing leader, you will lead and develop a team of Product Marketing professionals responsible for translating market insights, customer needs, competitive intelligence, and product innovation into differentiated messaging, sales enablement, launch execution, and measurable business results.
This role partners closely with Product, Sales, Customer Success, Revenue Operations, Alliances, Marketing, and Executive Leadership to strengthen Varicent’s market position, accelerate growth, and support the successful adoption and expansion of Varicent’s solutions.
What You Will Be Doing
Lead and develop the Product Marketing organization, establishing priorities, operating rhythms, team goals, and performance measures aligned to business objectives
Define and evolve product positioning, messaging frameworks, buyer personas, value propositions, and market narratives across Varicent’s solution portfolio
Partner with Product leadership to influence roadmap priorities, commercialization strategies, packaging decisions, and market readiness activities
Lead product launches and go-to-market initiatives, ensuring alignment across Product, Sales, Customer Success, Demand Generation, Enablement, and Partner organizations
Drive sales enablement programs, competitive intelligence initiatives, and value-based messaging that improve seller effectiveness and customer engagement
Lead market, customer, analyst, and competitive research efforts to identify growth opportunities, market trends, and differentiation strategies
Champion the strategic use of AI-enabled workflows and modern marketing technologies to improve research, content creation, enablement, and operational effectiveness
Provide strategic market insights and recommendations to executive leadership regarding category evolution, competitive dynamics, growth opportunities, and go-to-market performance
What You Bring
12+ years of experience in B2B technology organizations, with significant experience in enterprise SaaS, Revenue Operations, Sales Performance Management, sales technology, HR technology, financial planning technology, or related enterprise software markets
7+ years of Product Marketing experience, including ownership of positioning, messaging, go-to-market strategy, commercialization, or product launches
3+ years of experience leading and developing Product Marketing teams, including managing senior individual contributors, people leaders, or Product Marketing managers
Demonstrated success influencing go-to-market strategy and driving measurable business outcomes such as pipeline growth, revenue impact, customer adoption, retention, expansion, or market differentiation
Experience partnering with Product, Sales, Marketing, Customer Success, and Executive teams on commercialization and growth initiatives
Ability to transform market insights, customer challenges, and product capabilities into compelling business narratives and positioning strategies
Experience leveraging generative AI technologies and AI-enabled workflows to improve marketing effectiveness, scalability, and insight generation
Bachelor's degree in Marketing, Business, Communications, Computer Science, Engineering, or a related field, or equivalent experience
Nice to Have
Experience within Sales Performance Management, Revenue Operations, Incentive Compensation, Sales Planning, Financial Planning, or related enterprise software categories
Experience with value-based selling, platform selling, account-based marketing, and enterprise sales motions
Experience engaging industry analysts, strategic partners, customer communities, or industry associations
MBA or advanced business degree
Experience working with partner ecosystems, marketplaces, integrations, or adjacent enterprise technology platforms
Success Outcomes
First 90 Days
Develop a comprehensive understanding of Varicent’s products, customers, competitive landscape, and go-to-market strategy
Build relationships with Product, Sales, Customer Success, Marketing, Alliances, and Executive stakeholders
Assess existing positioning, messaging, launch processes, enablement programs, competitive intelligence, and Product Marketing operations
Establish clear team priorities, objectives, and success measures aligned to business goals
Within 6 Months
Deliver updated messaging and positioning frameworks that improve alignment across customer-facing teams
Strengthen product launch and go-to-market processes through improved cross-functional coordination and execution
Implement scalable product marketing frameworks for enablement, competitive intelligence, market research, and commercialization activities
Demonstrate measurable adoption of AI-enabled workflows that improve team efficiency and content development processes
Support pipeline growth and sales effectiveness through targeted enablement and market-facing initiatives
Within 12 Months
Establish Product Marketing as a strategic driver of revenue growth, market differentiation, and product adoption
Demonstrate measurable impact on pipeline generation, sales effectiveness, customer engagement, and business growth initiatives
Strengthen Varicent’s category leadership through differentiated positioning, thought leadership, analyst engagement, and market presence
Build a scalable, high-performing Product Marketing organization with strong operational discipline and clear business impact
Enable consistent go-to-market execution across products, solutions, and strategic growth initiatives
For this role, the estimated annual base salary range is between $250,200 - $328,300 USD. In addition to base salary, our compensation package may include bonuses, commissions for eligible sales roles, and a comprehensive benefits package. The actual base salary will vary based on factors including individual qualifications and market data, as objectively assessed during the interview process.
This posting is for an existing vacancy.
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