Design Director, Packaging

Design Director, Packaging
Who We Are
Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.
Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.
We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.
You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.
Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.
How You Will Make an Impact
Frida is seeking a Design Director, Packaging to join our Marketing team based in Miami, FL. The Design Director, Packaging will lead the creative vision, strategy, and execution of packaging across Frida’s portfolio, ensuring packaging is a powerful expression of our brands and a driver of impact at shelf. This leader will set the standard for packaging design, build scalable systems as the business grows, and lead designers and creative partners from early-stage concept through final production. The ideal candidate combines exceptional design judgment with deep packaging expertise, strong leadership, and the ability to translate business and brand strategy into breakthrough creative solutions.
Responsibilities to include:
Own and evolve the creative vision and design strategy for packaging across Frida’s portfolio, ensuring packaging strengthens brand recognition, differentiation, and impact at shelf
Translate brand strategy, consumer insights, product positioning, and business objectives into distinctive packaging concepts and design solutions
Lead packaging design from early ideation and concept development through design refinement, production, quality control, and final release
Establish and maintain scalable packaging design systems, principles, and standards that enable consistency while supporting continued portfolio and business growth
Lead the creative development of packaging for new product launches, line extensions, packaging refreshes, kits, and other product-related brand experiences
Set a high creative bar for packaging design, typography, illustration, photography, color, materials, structure, and overall visual execution
Lead, develop, and inspire packaging designers and art production talent, providing clear creative direction, candid feedback, coaching, and opportunities for growth
Partner closely with Brand Marketing, Product Development, Operations, Regulatory, Sales, and other cross-functional teams to develop packaging solutions that balance creative ambition with consumer, commercial, operational, and technical requirements
Guide global packaging adaptations and partner with production designers to ensure brand and design consistency across countries, languages, formats, and regulatory requirements
Oversee packaging through production, including concept validation, proofs, color and print quality, troubleshooting, and final approvals
Lead the creative vision for in-store merchandising, including displays, end caps, and other retail touchpoints, partnering with internal teams and external agencies as needed to bring the brand to life at retail
Evaluate and direct external design agencies, freelancers, production partners, photographers, illustrators, and other creative resources as needed
Partner with project management and cross-functional stakeholders to prioritize work, manage competing timelines, and ensure high-quality creative is delivered efficiently
Stay current on consumer, retail, packaging, design, material, printing, and technology trends, translating relevant developments into meaningful opportunities for Frida
What You Will Need
Bachelor’s Degree in Graphic Design, Communication Design, Packaging Design, or related field preferred
8+ years of progressive design experience with significant experience in packaging and consumer-facing brands, preferably within consumer packaged goods
Demonstrated experience leading packaging creative across a broad product portfolio, from concept development through production and launch
Strong portfolio demonstrating exceptional packaging design, brand storytelling, design systems, and creative thinking
Proven experience leading, developing, and providing creative direction to designers and production talent
Deep understanding of packaging design and production, including print processes, substrates, color management, prepress, file preparation, proofs, and production release
Expert proficiency in Adobe Creative Suite, particularly Illustrator, Photoshop, and InDesign
Strong understanding of typography, photography, illustration, composition, color, and other core design disciplines
Experience developing scalable packaging systems and adapting creative across product lines, formats, markets, and retail environments
Ability to connect creative decisions to brand strategy, consumer needs, commercial objectives, and executional realities
Strong creative judgment with the ability to give clear, actionable feedback and confidently present and defend design recommendations to senior and cross-functional stakeholders
Demonstrated ability to balance ambitious creative thinking with resourcefulness, speed, and disciplined execution
Ability to work in a fast-paced environment in which requirements & priorities constantly change
Excellent written and verbal communication
Strong organizational and multi-tasking skills with high attention to detail
A self-starter with an ability to complete tasks both independently and collaboratively as part of a team
Who You Will Work With
Frida is an organization that values collaboration and community. As the Design Director, Packaging, you will work closely with Marketing Activation & Strategy, Brand, Product Development, Sales & Sales Planning, Sourcing, and Operations.
Our Ways of Working
Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.
Why You Will Love Working at Frida
We offer a comprehensive and thoughtfully designed benefits package to support our employees:
Robust health benefits including:
Comprehensive medical, vision, and dental plan options
Employer paid life insurance
Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
FSA & HSA
401k matching up to 4% with immediate vesting
Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
Pregnancy and parental leave
Weekly wellness programming in-office
Dog friendly office - feel free to bring your best buddy with you to work!
Learning & development opportunities for professional and personal growth
Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
Exclusive employee product discounts
EEO
Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Privacy Policy
By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy
Agency and Third-Party Submissions
Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolici

Work arrangement
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