Social Media & Community Manager - Bugario

Bugario's Instagram is where women decide whether to trust us.
They see our ad, tap through to our page, scroll the grid, read the comments, and then DM us to ask which size to get. We want someone who makes that page worth following, and makes every one of those conversations feel like talking to a friend who knows bras.
About Bugario
Bugario (bugario.in) makes women's innerwear and shapewear. Our hero product, JellyLift, is a wire-free jelly bra made for try-on content: the difference shows on camera. We sell on our own site and on marketplaces, and we already run Meta ads at scale. Now we want someone to own our Instagram and our community.
What you'll own
Our Instagram, end to end: the content calendar, reels, stories, carousels and the look of the grid
Making the content yourself: shooting and editing reels on your phone, writing captions, and catching trends while they're still early. Our video team helps with bigger shoots
Comments and DMs, on our posts and on our ads: quick, warm replies, helping people pick the right size, and handing order or return problems to our support team
Community: reposting customers and creators, getting happy customers to share their try-ons, and working with our influencer manager on collab posts
Feeding our ads: when a reel does well on its own, it goes into our paid ads, with real budget behind it
Numbers: saves, shares, profile visits and DMs that turn into orders, tracked every week, not just follower count
You'll fit if
You have 2+ years running a brand's Instagram hands-on, making the content, not just scheduling it
You shoot and edit reels yourself (CapCut, InShot or similar)
You write like a person, not a brand, in captions and in replies
You stay calm and kind with an upset customer, and know when to hand it to support
You're comfortable talking bras, fit and sizing, and keeping the content classy
You read your numbers and change what you post because of them
Big plus: you've run social media for a lingerie, innerwear, fashion or beauty brand
Plus: you're comfortable on camera
Why it's worth it
You own the page, instead of posting what someone else hands you
Your best reels get real ad budget behind them, and you'll see what they sell
A small, fast-growing team: relaxed vibe, serious about results
No salary range posted: we'd rather pay for what you've actually done than fit you into a band
Where: Netaji Subhash Place (NSP), Delhi. Full-time, in-office.
To apply: apply here and answer the screening questions. If you're shortlisted, we'll ask you to walk us through three posts or reels you made yourself, and what they did for the brand.

Work arrangement
No