TikTok Shop Manager

A bit about Health & Happiness
At Health & Happiness (H&H), our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.
Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.
Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada.
What this means for you
The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.
Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.
Your role within the team
Reporting to the Omni Digital Channel Director, the Social Commerce Manager will own and scale our social commerce business across our pet nutritional care brands (Zesty Paws & Solid Gold Pet), with a primary focus on TikTok Shop end-to-end. This role is responsible for driving revenue growth, ensuring operational excellence, and executing across social commerce platforms; acting as both the strategic lead and a hands-on operator.
This is a highly execution-focused role for someone who understands what converts on TikTok today and knows how to turn creators, trends, Live shopping, and paid amplification into sustainable, scalable revenue.
Duties and responsibilities
TikTok Shop Ownership, Performance & P&L
Serve as the primary owner of TikTok Shop performance across both brands, accountable for GMV, conversion rate, AOV, affiliate contribution, repeat purchase, and full TikTok Shop P&L.
Own revenue forecasting, budget planning, and margin management, including creator fees, affiliate commissions, Live costs, and agency expenses.
Monitor daily and weekly performance and financial KPIs, translating insights into actions that improve scale and profitability.
Provide regular performance and P&L readouts to leadership, including risks, opportunities, and trade-offs.
TSP Agency Management
Own the relationship with TikTok Shop Partner (TSP) agencies, serving as the primary point of contact and strategic lead.
Define agency scope, KPIs, and financial guardrails aligned to revenue and contribution margin goals.
Ensure execution quality, performance accountability, and cost discipline from TSP partners.
Evaluate TSP performance and recommend optimization, scaling, or changes in agency support based on ROI.
Align TSP execution with inventory availability, promotional strategy, and business priorities.
Creator & Affiliate Ecosystem Leadership
Recruit, onboard, brief, and scale a high-performing creator and affiliate network, including UGC creators, whitelisted creators, and Live hosts.
Own affiliate strategy, incentive structures, attribution performance, and ongoing optimization.
Partner with TSP agencies and internal teams to accelerate creator output while maintaining financial discipline.
TikTok Live Shopping
Build, manage, and optimize a TikTok Live commerce calendar, including product drops, promotions, launches, and tentpole moments.
Direct Live shopping execution, ensuring strong hosts, compelling offers, and clear merchandising strategies.
Continuously test and refine Live formats to improve conversion, engagement, and GMV.
Merchandising, Offers & Shop Operations
Own TikTok Shop merchandising, including product setup, PDP optimization, bundles, discounts, and Shop-exclusive offers.
Operate hands-on within TikTok Seller Center, managing storefronts, promotions, analytics, and compliance.
Partner with Operations and Supply Chain to align inventory availability with Shop demand and promotional plans.
Paid Media Strategy Partnership
Maintain a strong understanding of TikTok paid media mechanics, including Spark Ads, whitelisting, and Shop-focused formats.
Partner closely with the Paid Media teams to inform amplification strategy based on organic performance, creator insights, and Shop conversion data.
Identify high-performing organic content and provide clear recommendations for paid amplification, without owning campaign setup or daily optimization.
Ensure paid media strategy aligns with TikTok Shop merchandising priorities, inventory availability, and P&L guardrails.
Content, Trends & Commerce Enablement
Partner with Creative, creators, and TSP agencies to launch high-volume, performance-driven TikTok content.
Build a fast trend-to-commerce pipeline, translating emerging TikTok trends into Shop-ready content.
Continuously test formats, hooks, creators, and offers to improve efficiency and scalability.
Cross-Functional Leadership
Act as the connective tissue between Marketing, Operations, CS, and external partners to ensure TikTok Shop success.
Ensure TikTok Shop initiatives are well-coordinated, operationally
Desired Skills and Experience
2-5 years of experience in TikTok, social commerce, or creator-led eCommerce growth, required.
Hands-on experience owning and operating a TikTok Shop, required
Proven ability to drive revenue through creators, affiliates, Live shopping, and paid amplification.
Deep understanding of:
TikTok Live best practices
Affiliate attribution and incentive structures
Creator whitelisting and Spark Ads
Conversion-focused UGC formats
Strong analytical skills with the ability to turn performance data into clear actions.
Comfortable operating in a fast-paced, test-and-learn environment with high execution standards.
Experience managing agencies, creators, and cross-functional partners.
Highly organized, detail-oriented, and operationally strong.
This position requires local employees to work in the office 3 days per week. Non-local team members will be required to travel ~15%.
At H&H Group, we believe an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re not looking for candidates who are “culture fits.” We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring their whole selves to work, by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.

Work arrangement
Yes