CDP Architect

We’re looking for a collaborative CDP Consultant to help clients turn customer data into meaningful marketing outcomes. In this client-facing role, you’ll guide discovery, shape activation strategies, and support the design and delivery of scalable Customer Data Platform solutions, with a primary focus on Adobe Real-Time CDP.
Responsibilities
Act as a trusted day-to-day platform consultant for clients, offering guidance on CDP capabilities, use cases, and audience activation
Lead discovery sessions and stakeholder interviews to uncover business goals, data needs, and opportunities for CDP-driven marketing
Translate business and marketing requirements into clear technical and functional CDP needs across identity resolution, governance, data ingestion, segmentation, and reporting
Partner with solution architects and engineering teams to support scalable implementation and activation strategies
Help prioritize initiatives that improve personalization, segmentation, and cross-channel customer engagement
Define activation approaches across channels such as paid media, email, SMS, and web personalization
Collaborate with internal teams to document CDP and orchestration solutions and maintain clear platform documentation
Serve as a subject matter expert on platform capabilities, limitations, and best practices
Manage incoming platform requests and work with internal partners to support prioritization and delivery
Support project coordination by working closely with project management teams on timelines and concurrent initiatives
Provide hands-on support and enablement to client teams so they can confidently use CDP capabilities
Promote responsible data handling and awareness of information security and privacy requirements throughout the data lifecycle
Skills
5+ years of experience in an agency or consulting environment with strong client-facing communication skills
3+ years of experience working with customer data platforms, ideally Adobe Real-Time CDP
Hands-on experience configuring RTCDP and building complex audiences
Strong understanding of modern customer data architecture and activation use cases
Ability to translate business goals into technical requirements and practical solutions
Experience leading discovery sessions, gathering requirements, and collaborating across technical and business teams
Clear communicator who can explain technical concepts in a simple, actionable way
Organized, detail-oriented, and able to manage multiple priorities in a fast-moving environment
Comfort working in a consulting setting with a proactive, solution-oriented mindset
College degree in Marketing, Business, Analytics, Data Science, or a related field
Preferred Skills
Familiarity with the broader Adobe ecosystem
Experience with Adobe Tags and AEP SDK implementation
Exposure to analytics platforms such as Google Analytics or Customer Journey Analytics
Experience with data visualization tools such as Tableau or Power BI
Background working with marketing automation tools
Experience with A/B testing tools
Ability to support multiple CDP and marketing automation platforms as business needs evolve
Horizontal is committed to fostering an inclusive workplace where diverse perspectives are valued, and where equity, respect, and belonging are part of how we work every day. We welcome candidates from all backgrounds who share a passion for collaboration, innovation, and creating meaningful customer experiences.
By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

Work arrangement
Yes