Personal Brand & Content Growth Manager

I’m looking for someone to join my team long term and help grow my personal brand across YouTube and Instagram, with a strong focus on turning content into leads and business.
This is not a traditional VA role and I’m not looking for someone whose primary experience is basic social media posting or admin.
I’m looking for someone who understands how to take the knowledge, stories, frameworks, coaching, and ideas already in my head and turn them into a content engine that grows an audience, builds authority, and generates qualified leads.
A big part of the role will be taking a 30–60 minute coaching call, training, podcast, YouTube video, or voice note and being able to independently identify:
• The strongest hooks and ideas
• Stories worth turning into content
• Short-form clips for Instagram and YouTube
• Topics that deserve their own long-form YouTube videos
• Carousels and written posts
• Content that can naturally lead into our offers
• Themes and ideas we should create more content around
I don’t want to have to tell you, “Cut this section into a Reel.”
I want you to be able to listen to the content and tell me what we should do with it.
What you'll help own
You’ll work closely with me on content research, strategy, ideation, repurposing, publishing, and growth.
That includes researching successful content and creators in our space, bringing new ideas every week, helping develop YouTube topics and titles, creating strong hooks, repurposing long-form content, coordinating/editing short-form content, helping with thumbnails, managing the content calendar, and tracking what is actually working.
Most importantly, we’re not creating content just to say we posted today.
I want someone who thinks about the entire journey:
Content → Attention → Trust → Lead → Conversation → Client
That means looking beyond views and followers and asking:
Are we attracting the right people?
Which topics are generating leads?
Which CTAs are working?
How are people moving from Instagram or YouTube into our funnel?
What should we double down on based on the data?
How can we improve conversions?
Who I'm looking for
Ideally, you’ve already worked with coaches, entrepreneurs, speakers, consultants, creators, or founder-led personal brands and can show examples of the work you personally contributed to.
You understand organic Instagram and YouTube growth, storytelling, hooks, content research, repurposing, lead generation, and basic marketing funnels.
Experience with GoHighLevel, CRM automation, AI tools, email marketing, or paid media is a plus, but those aren't the primary reason I'm hiring you.
I care much more about your ability to think strategically, recognize great content, take initiative, and get results.
This is a long-term opportunity
I’m not looking for someone who just wants another freelance client or waits for a checklist every morning.
I want someone who genuinely wants to become invested in the brand, learn my voice and message, bring ideas without being asked, take ownership of results, and eventually know the brand well enough to treat its growth like their own.
As the business grows, I want this person to grow with it and take on significantly more responsibility.
To apply
Please send:
2–3 personal brands you’ve worked with
What you personally handled for those brands
Examples of content you helped create
Any measurable results, especially audience growth, leads, booked calls, or sales
The tools/platforms you're experienced with
Your desired hourly or monthly compensation
Please include actual examples of your work.
I’m much more interested in seeing what you’ve helped build than reading a long list of general marketing skills.

Work arrangement
Yes