Area Sales Manager

At Pacific Edge, we believe that great spirits are made by great people. The quality of our products
has always set us apart, but the integrity of our relationships is what continues to truly define what we
do.
The primary objective of Pacific Edge Wine & Spirits is to specialize and be innovative, not to just
mirror other distributors throughout California but through innovation, break new ground on how a
supplier is represented and how new specialty brands are built, encompassing all facets of the
beverage alcohol business. The company’s overriding strategic objective is to move from the
traditional distributor reactionary mode to a new pro-active brand building role. Our key account call
frequency is designed to create a co-dependent relationship with our major accounts. This is
imperative to our future growth. Pro-active, creative selling, merchandising, and key account call
frequencies are certainly key in influencing key account activity. The only thing that is constant is
change, and the California marketplace is constantly changing and presenting new opportunities while
simultaneously taking away others.
Job Description:
Sell and promote all Pacific Edge Wine Spirits brands through personally opening up new accounts;
and directly selling the product to the retail customer.
Work to leverage new and existing accounts to promote and sell the entire Pacific Edge Wine Spirits
portfolio.
Maintaining a relentless pursuit of sales for all Pacific Edge items into major high profile on and off
premises outlets, suggesting and creating custom programs, and doing product tastings throughout
your designated territory.
Maintain, protect and grow existing business within respective territory.
Identify and capitalize on new opportunities within the market for current and future accounts.
Be knowledgeable so you can be the “go to” representative of craft spirits for both on and off Premise
accounts in your territory.
Be able communicate and represent Pacific Edge Wine & Spirits core values, goals and objectives
throughout the market.
Be 100% compliant - to know, understand and follow California beverage alcohol laws as it pertains to
your job in wholesale liquor sales.
Be a source of knowledge regarding products and education for all accounts both on and off premise
accounts.
Lead staff trainings and regular tastings.
Work with suppliers when they come to the market to focus on building their business as well as ours.
Maintain and keep regular samples in good condition along with other company or supplier POS.
Discretely communicate pricing and sales opportunities with key accounts.
Identify and communicate competitive information in the market.
Report daily to management, utilizing CRM and attend weekly meetings.
90% of the job should be spent in the field calling on accounts. The other 10% should be spent
administratively planning your days, following up on accounts receivables, placing orders and other
miscellaneous responsibilities.
Qualifications:
Minimum 2+ years in selling within the beverage alcohol industry (sales experience required)
Must live in territory assigned or very close
Must own or lease a car with clean driving record and valid CA driver's license
Proficient in Microsoft Office (Word, Excel, Outlook)
Professional communication skills - email, phone & in person
Results driven, organized and comfortable in a fast-paced environment
Team player and self-starter with an entrepreneurial spirit
Accountable and responsible with regards to the demands of the job
Able to travel as needed
Must be at least 21 years of age

Work arrangement
Yes