Email & SMS Marketing Manager – US E-commerce

Location: Thane, Maharashtra
Type: Full-time, On-site
Market: United States
Lunar Wave LLC is looking for an experienced Email & SMS Marketing Manager to own retention marketing across our portfolio of US-focused e-commerce brands.
We acquire customers at scale through paid advertising. Your job is to maximize the value of that traffic through email, SMS, automation, segmentation, upsells, cross-sells and retention campaigns.
What You’ll Do
Own Email & SMS marketing across multiple US e-commerce stores
Build and optimize automated flows including Welcome, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase, Upsell/Cross-sell, Win-back and Re-engagement
Plan and execute regular promotional Email & SMS campaigns
Write high-converting direct-response copy, subject lines, hooks and CTAs
Segment customers based on purchase history, engagement and behavior
A/B test offers, messaging, creatives, send times and flows
Improve email/SMS revenue as a percentage of total store revenue
Monitor deliverability, sender reputation, list health and engagement
Grow Email & SMS lists through effective opt-in strategies
Track revenue, conversion rates, CTR, unsubscribe rates, revenue per recipient and other key metrics
Work closely with our Media Buying, Creative and Store teams
Build weekly performance reports and identify new revenue opportunities
What We’re Looking For
2+ years of Email/SMS marketing experience, preferably for US e-commerce brands
Hands-on experience with Klaviyo
Experience with SMS platforms such as Postscript, Attentive or similar
Strong understanding of US e-commerce customer behavior
Strong direct-response copywriting skills
Experience with Shopify stores
Strong understanding of segmentation, automation and lifecycle marketing
Understanding of email deliverability and list management
Familiarity with US Email & SMS compliance, including CAN-SPAM and TCPA requirements
Comfortable managing multiple brands and campaigns simultaneously
Highly analytical and focused on revenue, not vanity metrics
What Success Looks Like
We’re not looking for someone whose job ends after scheduling emails.
We want someone constantly asking:
How can we generate more revenue from the customers and leads we already paid to acquire?
You should be able to look at a store, understand its customer journey, find gaps in Email/SMS monetization and execute solutions.
To Apply:
Please share your resume along with examples of Email/SMS campaigns or flows you've worked on.
Applications with measurable results will be preferred: revenue generated, email/SMS contribution to total revenue, improvements in flow revenue, conversion rate, repeat purchase rate, or customer LTV.
This is a full-time, in-office position in Thane.

Work arrangement
No