Account Director — Performance Marketing

Account Director — Performance Marketing
Bear Alley Marketing is seeking an experienced, client-focused Account Director to lead strategic relationships and performance marketing programs for ambitious brands. This role sits at the intersection of client leadership, performance strategy, campaign execution, analytics, and growth.
You’ll serve as a trusted partner to brands, bringing them new performance marketing opportunities alongside existing growth. The ideal candidate is equally comfortable presenting a growth strategy to executive stakeholders, translating business needs into campaign plans, and digging into performance data to identify the next opportunity.
This is a leadership role for someone who thrives in a fast-moving agency environment and knows that excellent account management means more than keeping projects on track—it means helping clients grow.
What You’ll Do
Own and grow a portfolio of brand relationships, serving as the primary strategic and day-to-day contact for senior client stakeholders.
Lead integrated performance marketing strategies across paid media, demand generation, CRM, email/SMS, Salesforce, marketing automation, landing pages, and conversion-rate optimization.
Translate client business objectives, revenue goals, audience insights, and sales processes into clear marketing plans, KPIs, budgets, roadmaps, and campaign priorities.
Partner with internal media, creative, strategy, data, web, and operations teams to deliver cohesive campaigns on time, on budget, and at a high standard.
Lead campaign planning, kickoff meetings, quarterly business reviews, performance reporting, and executive-level presentations.
Monitor performance across the funnel—from awareness and lead generation through pipeline, revenue, retention, and lifetime value—and turn data into actionable recommendations.
Help clients improve CRM and Salesforce processes, including lead capture, lead routing, lifecycle stages, campaign attribution, reporting, dashboards, and sales/marketing alignment.
Identify opportunities to expand client impact through new channels, improved measurement, strategic testing, technology integrations, or additional agency services.
Manage project scope, timelines, budgets, resourcing, and client expectations while proactively addressing risks and removing roadblocks.
Develop clear briefs and strategic direction for internal teams, ensuring everyone understands the client’s goals, audience, positioning, success metrics, and priorities.
Stay current on performance marketing platforms, privacy changes, measurement approaches, AI-enabled marketing workflows, and CRM best practices.
What You Bring
5+ years of account management, client services, digital strategy, growth marketing, or performance marketing experience—preferably within an agency, consultancy, or high-growth in-house environment.
Demonstrated experience managing multi-channel digital marketing campaigns for brands, with a strong understanding of paid media, lead generation, lifecycle marketing, and conversion strategy.
Working knowledge of Salesforce and CRM strategy, including campaign tracking, lead management, reporting, attribution, and sales/marketing handoffs.
Experience with marketing automation and related platforms such as HubSpot, Marketo, Pardot/Account Engagement, Klaviyo, or similar tools is a strong plus.
Strong analytical skills and comfort interpreting campaign performance across metrics such as CAC, CPL, CPA, ROAS, conversion rate, pipeline contribution, revenue, retention, and LTV.
Ability to build strategic client presentations and explain complex performance data in a clear, compelling, business-focused way.
Excellent communication, organization, and stakeholder-management skills.
A proactive, solutions-oriented mindset with strong ownership and sound judgment.
Ability to manage multiple clients, competing priorities, and shifting timelines without losing attention to detail.
What Success Looks Like
In this role, you will build client trust, create clear strategic direction, and consistently connect marketing activity to business outcomes. You will help clients understand not only what happened in their campaigns, but why it happened, what it means for their business, and what should happen next.
You’ll be successful if you can:
Retain and grow client relationships through exceptional service and measurable results.
Turn fragmented marketing, CRM, and sales data into a cohesive growth strategy.
Keep teams aligned, projects moving, and clients confident.
Identify new opportunities before clients ask for them.
Help Bear Alley Marketing deliver work that is strategic, accountable, creative, and built to perform.
About Bear Alley Marketing
Bear Alley Marketing partners with brands to build smarter, more effective marketing systems that drive measurable growth. We combine strategic thinking, performance marketing, creative execution, data, and technology to help clients generate demand, improve conversion, strengthen customer relationships, and make better business decisions.
If you’re a strategic account leader who loves helping brands connect marketing activity to revenue—and who can bring clarity, momentum, and measurable impact to complex client relationships—we’d love to hear from you.

Work arrangement
Yes