Performance Graphic Designer

Performance Graphic Designer (Remote NZ)
Backbone Group Limited
$70,000 to $80,000 per year | Full time | Fully remote
About the role
Backbone is the embedded marketing department for challenger brands across ecommerce and services. We're looking for a Graphic Designer to produce the ads, emails and digital assets that help our clients' customers stop, click and buy.
This is a volume creative role. You'll work across several client brands, each with its own brand guide, and turn briefs into finished assets quickly and consistently. Your main focus is paid social, supported by email and web design. You'll see how your work performs and use those results to make the next round better.
What you'll do
Design static and carousel ads for Meta, across multiple ratios and placements
Create variations of imagery, headlines, offers and layouts for creative testing
Design email campaign assets that work well on mobile
Produce website banners, landing page graphics and supporting assets
Apply each client's brand guide accurately, switching between brands without losing consistency
Use and improve Figma templates so recurring work gets faster over time
Review ad performance with our creative strategist and media buyer, and bring ideas to the next round
Keep source files, versions and exports organised so work is easy to review, update and reuse
Check copy, imagery, dimensions and exports before handing over
What you'll bring
Professional graphic design experience, with a portfolio showing paid social and ecommerce work
Strong typography, layout and image-editing skills
Confidence in Figma (Auto Layout, styles, components) plus Photoshop and Illustrator
An understanding of how to communicate a message quickly on a mobile screen
The ability to work accurately to a brand guide, across more than one brand
Speed without sloppiness: you can deliver consistently across several briefs and deadlines
Openness to feedback and to using AI tools to extend your output
Interest in commercial results and improving creative through testing
Nice to have
Basic video or motion skills (Premiere, After Effects or CapCut)
Experience with Klaviyo
Agency experience across multiple clients
Your first 90 days
You'll get to know our clients, their brand guides and our Figma templates. By the end of your first month you'll be producing ad and email creative independently. By 90 days you'll be a reliable part of our testing cycle, contributing ideas based on what the results tell us.
How we work
We're a fully remote team working 9am to 6pm with flex. Start early, finish late, or take a gym break to beat 3pm-itis, as long as it works for you and the team. You'll need a stable internet connection and a comfortable home setup.
How to apply
Send us:
Your portfolio, with paid social work front and centre
A link to a Figma file you've worked in, so we can see how you organise your files
Company Description Backbone Group is a team of business owners dedicated to building a more transparent and results-driven digital marketing landscape. The company focuses on using proven, data-backed systems rather than guesswork or unclear tactics to help clients achieve their goals. Backbone Group believes in creating partnerships that generate shared value, aiming to make money with clients, not from them. In the last 12 months, the team has driven over $50 million in business for clients across diverse industries and niches.

Work arrangement
Yes