google ads

Company Description CoreUp is a full-service development and digital marketing agency driven by creative and passionate professionals. The team partners with clients as a long-term digital ally rather than a traditional vendor, focusing on measurable results and sustainable growth. CoreUp offers integrated services across design, development, and marketing to deliver cohesive digital experiences. Team members collaborate across disciplines, providing opportunities to learn, innovate, and influence strategy.
Role Description This is a full-time remote role for a Google Ads Specialist at CoreUp. The role involves planning, building, and optimizing Google Ads campaigns across search, display, video, and other relevant networks. Day-to-day tasks include keyword research, audience targeting, ad copy creation, bid and budget management, and continuous performance analysis. The specialist will monitor campaign metrics, prepare reports, and collaborate with designers and developers to ensure landing pages and ad creatives support campaign goals. The role also includes testing new strategies, staying up to date with Google Ads best practices, and aligning campaigns with client objectives and CoreUp’s broader marketing efforts.
Qualifications
Strong expertise in Google Ads campaign management, including search, display, and video formats; ability to conduct detailed keyword and audience research.
Proficiency in performance analytics and reporting using tools such as Google Analytics, Google Tag Manager, and platform dashboards.
Skill in writing clear, compelling ad copy and collaborating on landing page content that aligns with brand and campaign goals.
Experience with digital marketing strategy, including conversion rate optimization, A/B testing, and funnel analysis.
Comfort working remotely, managing multiple campaigns and deadlines, and communicating clearly with cross-functional teams and clients.
Previous agency or multi-client experience is beneficial; familiarity with other paid media platforms (e.g., Meta Ads, LinkedIn Ads) is a plus.
Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience.
Google Ads certification or similar credentials are preferred.

Work arrangement
Yes