Freelance Copywriter & Paid Creative Strategist

Sundae Studio is the company behind Sundae School and Sundae Flowers. We’re looking for a freelance creative partner who can write strong copy, turn audience insights into compelling ad concepts, and help us build on what’s working.
You should enjoy finding interesting formats, coming up with hooks, and translating ideas into clear briefs our graphic designers and video editors can execute. You’ll also work from our feedback and performance insights to develop new iterations of successful ads.
What you’ll do
Develop ad concepts from the audiences, angles, research, and product context we provide.
Research ad formats and creative references, explaining what makes them relevant and how we could adapt the approach.
Write hooks, headlines, supporting copy, video scripts, and calls to action.
Build actionable briefs for static ads, carousels, and short-form video, with exact copy/script and clear visual direction.
Iterate on working ads based on our input—testing new hooks, messaging, openings, formats, and executions while preserving what made the original effective.
Turn feedback into thoughtful revisions and bring your own recommendations.
Keep concepts and variations organized so our team can understand what each version is testing.
A note on AI writing
We’ve tried AI-generated copy, and we’re looking for what it’s been missing: taste, personality, sharp observations, and a real understanding of why people buy.
You should be curious about consumer psychology: what makes someone pay attention, recognize themselves in an ad, hesitate, or decide something is worth buying. We want specific observations, unexpected connections, and language people actually use.
Tools can support your process, but your judgment and writing need to lead. Generic AI copy with a few words swapped out isn’t what we’re looking for.
Who you are
A strong copywriter with a natural, conversational voice and a good sense of humor.
Comfortable thinking visually—you can explain how the copy and creative should work together.
Familiar with paid social creative, particularly Meta, and how it differs from organic content.
Able to develop distinct ideas rather than a series of slightly reworded headlines.
Comfortable working from an assigned strategy while bringing original thinking to the execution.
Organized, responsive, and able to incorporate feedback without losing the idea’s personality.
Able to explain why a creative choice might work, and use performance feedback to decide what to preserve, change, or test next.
Experience with DTC or consumer brands, creative testing, and briefing designers or editors is especially relevant. We’re open to different backgrounds; the quality of your work and thinking matters more than a specific title.
How we’ll work together
We’ll provide strategic direction, audience research, product context, brand guidance, and feedback on performance. You’ll turn those inputs into concepts, copy, and production-ready briefs.
This role focuses on copywriting, creative strategy, and iteration. Our designers and editors handle production; you won’t be responsible for media buying.
We’re looking to build an ongoing freelance relationship, with scope and volume agreed together.
Interested?
Send a short introduction, one or two relevant work samples, and your availability to cindy@sundae.school. Please tell us what you personally contributed to the samples.
We’ll invite shortlisted applicants to complete a small case study for Sundae, using our actual brand context, audience research, and creative direction. We want to see how you think, write, and respond to feedback. We’ll share the scope, timing, and compensation upfront.
Compensation: $20/hour. Freelance independent-contractor engagement; employee benefits are not included. Scope and anticipated hours to be agreed.

Work arrangement
Yes