Vice President of Brands

About Viridian Brands
Viridian Brands builds and grows consumer health brands across oral care, probiotics, medical nutrition, and digestive health. We develop brands from the formulation up, acquire brands with room to grow, and invest in founders we believe in. Each brand operates as its own company with its own funding, backed by resources a standalone startup rarely has: an experienced operating team, capital, a network of scientists and manufacturers, and a playbook that gets sharper with every brand we build. We launch on Amazon and direct to consumer (DTC), then bring the brands that earn it into retail.
Founder and CEO Aditya Sharma has built consumer health brands from both sides of the shelf. At Procter & Gamble, he took brands from formulation to national retail, including Align Probiotics. At Amazon, he ran multi-billion-dollar Health, Household, and Personal Care businesses that shape how millions of people buy everyday health products.
Co-founder and President Kyle Adams has spent his career building and buying companies. He grew a national professional services firm to hundreds of employees, sold it, and led its integration into a global enterprise. He then went on to start, scale, acquire, and advise companies across technology, consumer, and private investment. At Viridian, he runs the financial engine and builds the systems and AI that enable a lean team to operate a portfolio of brands.
The role
The Vice President of Brands leads the commercial side of our brands in market and reports to the CEO. You decide how each brand reaches customers, launches, and grows, from channel strategy, media, and creator programs to conversion, retention, inventory planning, and performance against plan. The CEO sets each brand's proposition, positioning, price, and claims boundaries. Within those parameters, you write the plan and make the calls.
You lead several brands at once, across different categories and stages. In the same quarter, you might launch one brand, take another into its next stage of growth, and shape the go-to-market plan for a brand still in development. The programs you build, from creator growth and launch playbooks to the weekly operating review, become the way every Viridian brand runs.
What you will do
• Shape each brand's commercial strategy across channels, launch, media, creators, promotion, and inventory, and own the results.
• Lead go-to-market across Amazon, DTC, and retail, making day-to-day decisions within the plan without waiting for sign-off.
• Direct the agencies, creators, and specialists who work with us, set clear standards, and recommend when a partner needs to change.
• Own the customer experience end to end, from storefronts and listings to service, reviews, and the escalation of product issues.
• Keep supply aligned with demand, coordinating purchase orders, production timing, inventory, and launch readiness.
• Tell the story of the business each week: what moved, what you decided, and what needs a decision above you. Your assessment informs each brand's board reporting.
• Build the programs, playbooks, and reporting that every Viridian brand runs on, starting with creator-led growth.
• Bring the voice of the market into decisions about positioning, pricing, and the partners we work with.
Experience you bring
• You have at least eight years of experience in consumer brands, including time at a high-growth brand or a marketplace-led business. You have owned a brand end to end, from the customer and product to the P&L.
• You have launched a brand or product line and taken at least one from early traction to real scale, with hands-on responsibility across Amazon and DTC: listings, advertising, conversion, subscription, and inventory.
• You have managed agencies, creators, and manufacturers from the client side. You know how to get their best work and when to ask for more.
• You have led through both partners and people, and you want to grow into leading more brands and the teams that run them.
How you work
• You start with the customer. You read the reviews yourself, understand why people buy and why they leave, and adjust the plan when customers tell you something new.
• You move quickly on decisions you can reverse and take more time with those you cannot.
• You find simpler ways to work and document them so the next brand starts ahead.
• You earn trust with scientists, agencies, and founders by being clear, candid, and right about the details.
How we work
Every Viridian brand is built with a deep bench of partners, and you work directly with them. Scientific advisors, including physicians, guide what we make and what we say. Ingredient partners provide the science behind their ingredients, and qualified U.S. manufacturers make the products. Agencies, creators, and specialists bring each brand to market. You lead these execution partners day to day and involve our scientific partners in every plan from the start.
We work remotely across the United States, put writing first, and meet when it moves the work forward. AI is embedded throughout the business, from research and analysis to reporting and operations, helping a lean team run several brands to a high standard.
Compensation
Base salary: $175,000 to $225,000
Equity: Earned in the brands you lead
Comprehensive benefits: Unlimited PTO, a 401(k) with employer matching, health and dental insurance, and short-term and long-term disability coverage.
How to apply
Send your resume to hiring@viridianbrands.com. Viridian Brands is an equal opportunity employer.

Work arrangement
Yes