CRM Manager

Contract: Permanent
Location: Remote
Reporting to: Head of Growth
Apply: careers@differentdog.com
We're looking for an analytical, hands-on CRM specialist who thrives in a fast-moving environment. You'll be our only CRM person, owning comms end to end: building campaigns and automations, finding ways to improve performance, and refining the processes that keep the channel running well.
About the brand
At Different Dog, we're on a mission to change dogs' lives with real food. We are a team of passionate dog lovers who believe that nutrition matters, and our recipes are built on proven science, with support from our in-house vet and nutritionist. Having seen behind the curtain of the processed pet food industry, we decided to do everything differently. We are a subscription-based B Corp™ delivering hand-cooked, healthy food to over 20,000 UK dogs; our nutritional rating and customer reviews speak for themselves.
What you'll do
1. Drive conversion, retention and reactivation
Convert checkout drop-offs into sales through automated flows and carefully targeted campaign
Create and optimise early lifecycle flows to improve retention, e.g. from first box to second box
Win back paused and churned customers with targeted lifecycle and behavioural comms
Support our sales team, sharing cross-channel learnings and plans so customers experience a seamless journey
2. Processes and ways of working
Help develop how CRM work is requested and prioritised across the business, and refine it as you go
Partner closely with our Brand team, who look after how we talk to customers, and collaborate with Sales on ways of working
3. Analytics and insight
Analyse the performance of your work across conversion, retention and reactivation
Share what you find and what you'd recommend, then make the improvements
Who you are
Confident working independently, with the support of an experienced senior commercial leader
Comfortable owning conversion and lifecycle CRM, not just campaigns
Strong working knowledge of Klaviyo
Experience in DTC or subscription businesses
Analytical and pragmatic, with a test-and-learn mindset
Able to prioritise ruthlessly and push back when it matters (with support, as above)
Quick to get to grips with things mid-flight and improve them without starting from scratch
Adaptable when priorities shift, and able to take feedback in your stride
Nice to have: experience working with sales teams.
What working with us looks like
Dynamic, ambitious and supportive working environment
Annual leave: 25.5 days per year (pro-rated, incl. bank holidays), plus 1 day birthday leave
Pension
Health plan scheme
Team discount on our fantastic products
Team and company events
Office dogs ❤️🐾 (if you are remote, they will join the video calls)
At Different Dog, we're an equal-opportunity employer. We embrace diversity in all forms and work hard to foster an inclusive environment that supports everyone to do their best work.

Work arrangement
Yes