Search Engine Optimization Specialist

Company Description Smart Coders (SMC) Private Limited is a software company delivering a wide range of technology products and services. The team works on Augmented Reality applications, e-commerce platforms, game and mobile development, and graphic design. Smart Coders also provides product management, quality assurance, and testing solutions for diverse clients. The company offers opportunities to collaborate on innovative projects and grow skills across multiple software domains.
Role Description The Search Engine Optimization Specialist is a full-time, on-site role based in Rawalpindi. This role is responsible for planning and executing SEO strategies to increase organic traffic, search visibility, and qualified leads for company and client websites. Day-to-day tasks include performing keyword research, optimizing on-page elements, conducting SEO audits, monitoring performance using web analytics tools, and identifying opportunities for improvement. The specialist will also manage link-building activities, collaborate with content and development teams to ensure SEO best practices, and prepare regular performance reports and recommendations.
Qualifications
Candidates should possess strong skills in keyword research and on-page SEO.
Candidates should possess practical experience in conducting SEO audits and using web analytics tools.
Candidates should possess skills in planning and executing ethical link-building strategies.
Candidates should possess knowledge of major search engines, ranking factors, and current SEO best practices.
Relevant experience in SEO for web or e-commerce projects is beneficial.
Strong analytical, reporting, and problem-solving abilities are required.
Ability to collaborate with cross-functional teams and communicate technical concepts clearly.
A degree or certification in marketing, computer science, business, or a related field is preferred.

Work arrangement
Yes