Media Buyer, Integrated Media Investment

WHO WE ARE
Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row.
We have offices in the US, London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Zalando, Edible Arrangements, Citizens Bank, and more.
YOUR ROLE:
The Buyer oversees tactical planning, execution and reporting of campaigns. They utilize their knowledge of the media marketplace and media channels to brainstorm and ideate new activations and vendors for media campaigns.
A successful Buyer is resourceful, organized, and energetic throughout the planning process. A strong communicator, you are comfortable in a fast-paced industry and handling multiple projects.
At Crossmedia, it’s more than just doing the job, it’s about doing things the right way and living our values of Trust, Reason, and Happiness, day in and day out. This is what those values mean for a Buyer at Crossmedia.
Reliable, ethical & operates in the best interest of Crossmedia & clients
Maintains a base-level knowledge of buying for both online and offline media channels: Digital (Banners, Audio, Video) Search, Social, TV, Radio, OOH [Out-of-Home], Print.
Owns vendor communications and developing relationships with clients.
Manages RFP process: developing partner consideration sets, putting together RFPs, and managing conversations & RFP development with partners.
Collaborates on the buying of media, vendor contracts, budget management by individual platforms, billing/invoicing for media campaigns.
Leads knowledge of media buying tools to execute plans and buys- Freewheel, SBMS/Adazzle, GCM & MOAT/IAS, GCM, Datorama, Tableau etc.
Applies principles of negotiation to ensure discounts and added value
First ‘gatekeeper’ and reviewer for Assistant’s work.
Ensures smooth campaign launch & execution and communicates updates internally and externally.
Deep understanding of the Digital media trafficking process
Performs weekly pacing and monitoring of campaign performance
Focuses on a quality product, adhering to Crossmedia’s high standards
Fully comprehends media strategy and tactical details.
Supports Supervisor/Director in the development of media approach
Proactively encourages media + creative integration through cross-agency presentations and timelines
Validates accuracy of data use for reporting
Develops media POVs for clients
Encourages thinking outside of the box.
Stays up to date with marketplace offerings and new opportunities
Personal efforts generate satisfaction – clients, team, company
Participates in training to enhance their professional growth.
Mentors Assistant Buyers; provides ongoing feedback and reviews to guide growth.
Displays a high level of personal dedication and motivation.