TikTok Shop, Affiliate & Influencer Marketing Manager

TikTok Shop, Affiliate & Influencer Marketing Manager
Remote
Full-time:9 AM to 6 PM Eastern (flexible, we care about results, not clocks)
Fluent English required
Salary: $1,400 to $1700 USD/month based on experience + profit sharing bonuses based on performance.
About TopFoxx
TopFoxx is a women-owned NYC eyewear brand, growing fast, building luxury sunglasses that solve real problems: floating sunnies, tangle-free aviators, foldable pocket frames, and mood-boosting lenses. We are a small team and a small business, not corporate at all, and it is a fun brand to be part of. We are close-knit and supportive, and everyone here wears many hats and jumps in wherever they are needed.
The Role
We are looking for a TikTok Shop, Affiliate & Influencer Marketing Manager who can help turn TopFoxx's creator network into a scalable, consistent sales engine.
TikTok Shop is a major focus of this role. You will own the creator and affiliate side of the channel, including recruiting creators, activating them, building relationships, improving content output, managing affiliate campaigns, and identifying what makes creators and content actually generate sales.
We are looking for someone who understands that having hundreds or thousands of creators is not enough. The goal is to build a creator ecosystem that consistently produces high-quality content and revenue.
You should be able to receive a problem like:
"We have hundreds of creators posting, but only a small percentage of their videos are actually generating sales. Figure out why."
…and independently investigate what is happening, identify the problems, develop a strategy, start implementing solutions, monitor the results, and continue improving.
You should be comfortable figuring things out without waiting for someone to give you a step-by-step process.
What Success Looks Like
Our current TikTok Shop affiliate activity is approximately 2,000 videos per month from around 650 creators, but only about 1–2% of those videos are currently driving sales.
The goal is to scale toward approximately 5,000 affiliates posting consistently while increasing the percentage of videos that actually generate sales.
More creators means more content and more opportunities. But volume alone isn't enough. We need better creators, better content, better activation, and better conversion.
Your job is to help us understand:
What makes a creator successful? What makes a video sell? How do we get more creators to consistently produce? How do we identify and scale the winners?
The goal is to Understand → Identify → Strategize → Execute → Measure → Optimize → Scale.
Responsibilities1. TikTok Shop Affiliate Growth
Own the growth and development of TopFoxx's TikTok Shop affiliate network.
Recruit, onboard, activate, and retain creators and affiliates.
Identify new ways to increase the number of active creators consistently posting.
Develop strategies to increase the percentage of creator content that generates sales.
Identify high-performing creators and find ways to scale their output.
Monitor affiliate campaigns, product performance, and creator-driven revenue.
Help develop affiliate incentives, campaigns, promotions, and product pushes.
2. Creator & Influencer Management
Build and maintain relationships with TikTok creators, influencers, and affiliates.
Communicate directly with creators and understand what they need to create better content.
Identify creators who are a strong fit for the TopFoxx brand and products.
Manage creator outreach, follow-ups, gifting, campaigns, and ongoing relationships.
Help turn one-time creators into long-term brand partners.
Identify opportunities to work with creators beyond individual affiliate videos.
3. Content Strategy & Creator Briefs
Develop content concepts, hooks, angles, and messaging that creators can actually use.
Create clear creator briefs based on what is currently working.
Analyze high-performing and low-performing creator videos to understand why they worked or didn't.
Give creators actionable feedback on content.
Identify customer pain points, product benefits, trends, and angles that can become creator content.
Continuously test different hooks, formats, products, offers, and messaging.
4. TikTok LIVE & Social Commerce
Explore and develop TikTok LIVE opportunities with creators and affiliates.
Help build campaigns around product launches, promotions, seasonal moments, and key sales periods.
Identify new TikTok Shop and social commerce opportunities as the platform evolves.
Test different approaches to increase engagement, traffic, and sales through creator-led commerce.
5. Creator Performance & Optimization
You should be highly comfortable looking at creator performance and figuring out why something is or isn't working.
You should be able to analyze things like:
Creator-generated revenue and GMV
Orders and conversion
Video views, retention, and engagement
Click-through rate and traffic
Product-level performance
Content volume
Percentage of videos generating sales
Revenue per creator
Revenue per video
Affiliate and campaign performance
The goal is not simply to send a report, you should be able to answer:
Which creators are working? Why are they working? Which creators aren't? What should we change? What happened after we changed it?
And then actually make the changes.
6. Collaboration with Growth Marketing
You will work closely with the E-Commerce Growth Marketing Manager.
The Growth Marketing Manager will own the broader digital marketing, paid media, e-commerce, conversion, and profitability strategy. You will own the creator and affiliate engine that feeds the TikTok Shop channel.
You should be able to identify creator content that has potential for paid advertising and work with the growth team to turn strong organic or creator content into additional marketing opportunities.
The two roles should work together rather than operate in separate silos.
7. Testing & Growth
We expect you to constantly be testing.
This could include:
Different creator profiles
Different outreach strategies
Different content formats
Different hooks and angles
Different products
Different offers or incentives
Different affiliate campaigns
Different creator briefs
TikTok LIVE strategies
New ways of activating and retaining creators
Not every test will work. That's fine.
The important thing is that you test, measure, learn, and improve.
What We're Looking For
We are looking for someone who is hands-on, commercially minded, creative, and comfortable working independently.
You should understand how creators think, what makes short-form content work, and how content ultimately turns into sales.
You should be comfortable managing a large number of creator relationships while still identifying the creators who deserve more attention and investment.
You do not need to be the world's best expert in every part of influencer marketing. But you need to be curious, resourceful, organized, data-aware, and willing to figure things out.
This is not a role where you simply coordinate creators or send outreach messages all day.
We are looking for someone who owns the creator channel and is responsible for making it grow.
Must-Haves
2–4+ years of experience in influencer marketing, affiliate marketing, TikTok Shop, social commerce, creator marketing, digital marketing, or a related field.
Strong understanding of TikTok, short-form content, creators, and social commerce.
Experience managing or growing creator, affiliate, or influencer programs.

Work arrangement
Yes