Brand & Growth Manager

English
About the Role
We are looking for a Brand & Growth Manager who can own the overall marketing strategy of the brand and, most importantly, ensure that the strategy translates into measurable business results.
This person will act as the central link between strategy, creative, paid media, e-commerce, CRM, promotions, product launches, internal teams and external partners across the entire marketing ecosystem.
We are looking for someone who deeply understands the realities of a B2C / e-commerce business, has a strong command of key performance metrics, and can turn data into decisions and decisions into well-executed action plans.
This is not purely a strategy role, nor is it simply a coordination position. We are looking for someone who is highly accountable, results-driven and hands-on, with the ability to develop the strategy while also actively contributing to its execution.
The Mission
The Brand & Growth Manager will be the guardian of the brand's marketing strategy, KPIs and business performance.
This person will be responsible for ensuring that all marketing initiatives are aligned toward the same objectives, with clear priorities, timelines, ownership and measurable outcomes.
They should constantly be able to answer three questions:
Where are we going?
How are we going to get there?
Are the initiatives we are executing actually generating the expected results?
Key Responsibilities
Marketing Strategy & Growth
Develop and maintain the overall marketing strategy based on the company's growth, profitability and brand positioning objectives.
Build and manage:
• weekly marketing plans;
• monthly marketing plans;
• quarterly marketing plans;
• annual marketing plans.
Develop marketing, promotional, content and launch calendars.
Define priorities and objectives for each marketing initiative.
Translate business objectives into concrete and executable marketing strategies.
Continuously identify new opportunities for growth, customer acquisition, retention and optimization.
Performance & KPIs
Own the tracking, analysis and improvement of the company's core marketing and business performance metrics, including:
• acquisition ROAS;
• retention ROAS;
• CAC / New Customer CAC;
• LTV;
• LTV:CAC;
• MER / Blended ROAS;
• AOV;
• conversion rate;
• repeat purchase rate;
• purchase frequency;
• customer retention;
• contribution margin;
• revenue per customer;
• acquisition cost by channel;
• campaign performance;
• creative performance;
• CRM / email / SMS performance;
• promotional and product launch performance.
Establish performance targets with leadership and ensure that internal teams and external partners are operating against those targets.
Identify performance gaps quickly and implement corrective action plans.
This person must be able to review the results and clearly articulate:
What is working.
What is not working.
Why.
And what needs to change.
Acquisition & Paid Media
Work closely with media agencies and partners to ensure acquisition strategies are aligned with company objectives.
Evaluate the performance of Meta, Google and other acquisition channels.
Ensure budgets are deployed according to appropriate CAC, ROAS, profitability and growth targets.
Challenge agency recommendations when necessary.
Ensure a structured testing strategy is in place across:
• creative;
• hooks;
• offers;
• audiences;
• landing pages;
• messaging;
• advertising concepts.
Ensure campaign learnings are continuously incorporated into future marketing initiatives.
Brand Management
Act as the guardian of the brand and its positioning.
Ensure brand consistency across all customer touchpoints, including:
• paid advertising;
• website;
• social media;
• email;
• packaging;
• promotions;
• communications;
• influencer marketing;
• retail;
• events;
• marketing materials.
Develop and maintain brand and marketing guidelines.
Ensure that tone of voice, messaging, visuals and campaigns remain aligned with the brand positioning.
Campaign & Marketing Calendar Management
Develop comprehensive marketing briefs for every campaign.
For each initiative, clearly define:
• objective;
• target audience;
• consumer insight;
• key message;
• value proposition;
• offer;
• creative concept;
• channels;
• KPIs;
• timeline;
• owners;
• deliverables.
Lead key promotional periods, commercial moments and product launches.
Ensure all teams receive the required information early enough to execute effectively.
Marketing Ecosystem Coordination
Act as the central point of coordination between:
• leadership;
• marketing team;
• media agency;
• designers;
• content creators;
• e-commerce;
• CRM;
• influencer marketing;
• sales;
• operations;
• external partners.
Ensure strategic decisions are clearly communicated and properly executed across all teams.
Maintain rigorous follow-up on ownership, deadlines and deliverables.
Identify roadblocks quickly and take action to keep projects moving.
Creative & Content
Work closely with creative teams to develop high-performing marketing concepts.
Be able to evaluate a creative, advertisement or campaign not only from an aesthetic perspective, but also based on its ability to:
• capture attention;

Work arrangement
Yes