Marketing Specialist

Company Description Farm2u is a growing organization focused on connecting producers and consumers through accessible, high-quality food and agricultural products. The company emphasizes sustainable practices, reliable delivery, and strong relationships with local partners. Team members work in a dynamic environment where innovation in marketing, sales, and operations is encouraged. Farm2u values collaboration, integrity, and customer satisfaction, offering opportunities for professional development. The team in Kochi plays a key role in expanding Farm2u’s presence and impact in the region.
Role Description This is a full-time, on-site Marketing Specialist role based in Kochi. The Marketing Specialist will design and execute marketing campaigns to increase brand awareness and drive sales, including managing promotional activities, local events, and digital initiatives. The role involves conducting market research, analyzing customer behavior, and tracking campaign performance to inform marketing strategy. Day-to-day responsibilities include collaborating with sales and customer service teams, creating marketing materials, managing communication across channels, and maintaining consistent brand messaging. The Marketing Specialist will also support customer engagement programs and identify new opportunities to grow Farm2u’s market presence.
Qualifications
Strong communication skills, including clear written and verbal communication and the ability to present ideas effectively.
Experience with market research, data analysis, and understanding customer segments to inform marketing decisions.
Background in sales and customer service, with the ability to collaborate with front-line teams and support customer-focused initiatives.
Ability to develop and implement marketing strategy, including campaign planning, brand positioning, and performance tracking.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Proficiency with basic marketing tools and platforms (e.g., social media, email marketing, CRM systems) is an advantage.
Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.
Interest in the food, agriculture, or sustainability sector and willingness to work on-site in Kochi.

Work arrangement
No