Creative Strategist with Media Buying Experience

Creative Strategist with Media Buying Experience
Remote | Full-Time | US Eastern Time
Reports To: Co-Founder
Industry: UGC | eCommerce | Creative Marketing
About the Company:
We are a remote-first UGC agency working with established eCommerce brands on creator-led content, paid advertising, creative strategy, testing, and growth.
We work with a diverse network of creators across multiple product categories. We’re a lean, collaborative team that values organization, initiative, clear communication, and a good sense of humor.
About the Role:
We’re looking for a Creative Strategist with hands-on paid advertising experience to connect performance data with creative development.
You’ll analyze campaign performance, identify patterns in successful and underperforming ads, determine opportunities for testing, and turn those insights into clear creative briefs and scripts for creators.
You don’t need to be a full-time media buyer, but you should have practical experience working with paid advertising campaigns in Ads Manager.
Responsibilities:
Analyze Meta and TikTok campaign performance and key creative metrics
Identify high- and low-performing creatives and analyze what contributed to their performance
Document creative learnings and turn data into actionable insights
Monitor creative performance and recommend new concepts when results begin to decline
Develop structured testing plans across angles, hooks, formats, and creator profiles
Write clear creator briefs and scripts with multiple hook variations
Match creative concepts with appropriate creator profiles
Review creator drafts and provide clear, actionable feedback
Collaborate with the media buying team on campaign structure and creative testing
Communicate performance insights, learnings, and recommended next steps
Requirements:
1+ year of experience in creative strategy, paid advertising, or a related role
Hands-on experience working with Meta Ads Manager
Strong understanding of eCommerce advertising metrics and creative performance
Experience developing creator or UGC ad briefs and scripts
Portfolio demonstrating creative strategy, campaigns, or advertising work
Strong analytical and problem-solving skills
Highly organized and detail-oriented
Strong written and verbal English communication skills
Nice to Have:
Experience with TikTok Ads
Experience working with eCommerce brands
Familiarity with Meta Ad Library and TikTok Creative Center
Experience with YouTube advertising
Experience working with creator-led advertising
If you enjoy combining data, creative thinking, and advertising strategy, we’d love to learn more about your experience.
Apply now!

Work arrangement
Yes