Director of Sales And Business Development

Director of Sales & Business Development
Coast Technology LLC
Full-Time | Remote | Leadership Role
Company Description
Coast Technology is a fast-growing technology company serving the RV, Marine, Powersports, Automotive, and adjacent industries.
We have spent the last several years building the technology, data infrastructure, products, client success organization, and operational foundation required to scale. Our platform brings together identity-resolved data, digital advertising, CTV/OTT, customer data, attribution, AI-powered websites, inventory technology, and marketing automation to help our clients connect marketing activity to real customers and real revenue.
The technology is working. Client retention is strong because the results are strong. We recently launched seven new client websites in a single week, and our infrastructure is built to support significantly more growth.
For years, Coast has grown primarily through a founder-led sales model supported by a small sales team.
We are ready for the next phase.
Role Description
We are looking for a Director of Sales & Business Development who can help build a world-class sales organization while actively selling alongside the team.
This is not a traditional sales management position.
We are looking for a field general.
The right person will lead from the front. You will carry a number, prospect, develop relationships, present solutions, negotiate, and close business while simultaneously building the sales system that allows Coast to scale.
You will work directly with the founders and executive leadership to take what has historically been a founder-led sales organization and turn it into a disciplined, measurable, repeatable growth engine.
That includes everything from sales process, pipeline management, KPIs, forecasting, compensation, recruiting, onboarding, training, coaching, technology, and accountability.
You are not inheriting a finished sales machine.
You are coming here to help build one.
What You’ll Own
1. Sell. Personally develop opportunities and close new business. We want a leader who can demonstrate the process, not simply manage it.
2. Build the sales system. Create a clear, repeatable sales process from prospecting through discovery, presentation, proposal, close, onboarding, and expansion.
3. Establish the KPIs. Define the activity, pipeline, conversion, velocity, revenue, and performance metrics that tell us what is working and where we need to improve.
4. Build the team. Identify, recruit, hire, onboard, coach, and develop top-tier sales talent as the organization grows.
5. Create accountability. Establish expectations, reporting rhythms, pipeline reviews, forecasting standards, and individual performance goals.
6. Develop the playbook. Turn founder knowledge, successful sales conversations, case studies, competitive advantages, and product knowledge into a sales methodology the entire organization can execute.
7. Own the pipeline. Build predictable pipeline generation across outbound prospecting, industry relationships, referrals, events, partnerships, and inbound opportunities.
8. Improve our go-to-market strategy. Work directly with leadership, marketing, product, client services, and technology teams to sharpen positioning, packaging, pricing, and sales strategy.
9. Develop strategic relationships. Build relationships with dealership groups, manufacturers, industry partners, agencies, technology companies, and other organizations that can accelerate Coast’s growth.
10. Forecast the business. Give leadership a clear, data-driven view of pipeline, expected revenue, sales velocity, risks, and opportunities.
Who We’re Looking For
You are a proven seller who is ready to build.
You have enough leadership experience to know what a great sales organization looks like, but you have not lost the desire to compete personally.
You are comfortable walking into an organization where the technology and infrastructure are ahead of the formal sales organization and seeing that as an opportunity.
You don’t need a giant SDR team feeding your calendar.
You don’t believe leadership means sitting behind a desk managing the CRM.
You can win a deal Monday, coach a salesperson Tuesday, improve the sales process Wednesday, recruit someone Thursday, and walk into an industry event Friday ready to create opportunities.
Most importantly, you want your fingerprints on something.
Qualifications
* Proven success selling technology, SaaS, data, advertising, digital marketing, or related solutions.
* Demonstrated history of personally developing and closing meaningful new business.
* Experience building or significantly improving a B2B sales organization.
* Strong understanding of pipeline management, forecasting, CRM discipline, sales operations, and performance measurement.
* Experience recruiting, coaching, and developing high-performing salespeople.
* Ability to establish KPIs and use data to diagnose sales performance.
* Strong business development skills, including strategic partnerships and relationship-driven selling.
* Excellent presentation, negotiation, and executive communication skills.
* Comfortable selling complex solutions with multiple products and stakeholders.
* Ability to work directly with founders and executive leadership in a fast-moving entrepreneurial environment.
* Self-directed and highly accountable in a remote environment.
Experience That Gets Our Attention
Experience selling into automotive, RV, marine, powersports, dealership technology, AdTech, MarTech, SaaS, CDP, CRM, digital advertising, CTV/OTT, or data-driven marketing is highly valuable.
Existing relationships within these industries are a major plus.
Experience taking a founder-led or early-stage sales organization and building the people, processes, and systems required to scale is even better.
What Success Looks Like
The goal isn’t simply to increase sales.
It’s to build a sales organization capable of producing predictable, scalable growth without losing the entrepreneurial intensity that got Coast here.
That means more pipeline. Better conversion. Better forecasting. Stronger salespeople. Clear accountability. Repeatable processes. And ultimately, meaningful revenue growth.
We already have the technology.
We already have the infrastructure.
We already have clients getting results.
Now we need the person who wants to help build the sales organization capable of taking it to the next level.
If you’re already succeeding at a technology company and you’re ready to stop simply participating in someone else’s sales organization and start building one, we should talk.

Work arrangement
Yes