National Key Account Manager, Catering & Foodservice

WIN NEW DISTRIBUTION IN THE LEADING CATERING/FOODSERVICE GROUPS
Deploy hunting list system and diagnose mutual value propositions with potential customers
Deploy category, data, and industry insights, developing value-add and benefit-based sell-stories
Manage and overcome objections, influencing multiple key stakeholders and decision makers
Increase depth of distribution and negotiate target sales volume and financial outcomes
EFFECTIVE BRAND EXECUTION
Deliver outlet execution against Red Bull measures, in-store and online
Create customer launch programs & customer joint business plans
Ensure Red Bull is activated at the point-of-decision and is included as an option in ‘Meal Combos’
Deploy incremental sales strategy, using occasion-based messaging to drive incremental purchases
Maximise visibility through strategic placement of point-of-sale materials
Develop promotional program inclusive of ‘Limited Time Offers’
PREMIUM BRAND ACTIVATION
Bring Red Bull consumer promotions to life across catering and foodservice customers to drive brand awareness and sales.
Engage and integrate Catering/Foodservice customers into Red Bull owned events
Develop tailored customer-specific promotional initiatives that create value for both the customer and Red Bull
Foster collaborative partnerships across Red Bull teams and with customers to deliver impactful brand activations
Contribute to Red Bull's annual business planning process, identifying opportunities for growth and innovation
Minimum 5 years' experience in a Senior Account Manager role
Proven success managing and growing partnerships with major catering and foodservice customers from the supplier side
Strong understanding of the catering and foodservice landscape, including key customer groups
Superior verbal and written communication skills, paired with strong presentation skills and commercial acumen
Exceptional stakeholder management and relationship-building skills

Employment type
Full-time

Work arrangement
No