Shopify Business Manager

About the Role
We are looking for a highly driven Shopify Business Manager / D2C Business Head who can take complete ownership of our Shopify business — from revenue and profitability to marketing, operations, customer experience, team management, and overall business growth.
This is not just a Shopify operations role. We are looking for someone who thinks like a business owner and can independently identify problems, make decisions, execute strategies, and deliver measurable results.
Key Responsibilities
🚀 Business Growth & Revenue
Take complete ownership of Shopify/D2C revenue and growth.
Develop and execute strategies to achieve monthly and yearly revenue targets.
Identify new growth opportunities, products, offers, channels and customer segments.
Improve AOV, conversion rate, repeat purchases and customer lifetime value.
Monitor competitors, pricing, promotions and market trends.
📊 KPI & Profitability Management
Own key Shopify KPIs including:
Revenue
Gross & contribution margin
ROAS
CAC
AOV
Conversion Rate
Returning Customer %
Delivery %
RTO %
Cancellation %
Refund %
Customer acquisition & retention
Prepare regular business reports and take corrective actions based on data.
Focus on profitable growth, not just topline revenue.
📢 Performance Marketing
Manage and optimize Meta Ads and Google Ads.
Work closely with performance marketing agencies/teams if applicable.
Plan campaigns, budgets, creatives, offers and retargeting strategies.
Analyze campaign performance and continuously improve ROAS and CAC.
Coordinate with creative teams for high-performing ad creatives.
🛒 Shopify Management
Take complete ownership of the Shopify store.
Improve website conversion rate, UX, landing pages and checkout experience.
Manage products, collections, pricing, offers, discounts and merchandising.
Implement CRO strategies and A/B testing.
Ensure website stability and smooth customer experience.
📦 Operations & Inventory
Coordinate inventory planning based on sales forecasts.
Work with suppliers and operations teams to maintain stock availability.
Monitor order processing, fulfillment, delivery and RTO performance.
Identify operational bottlenecks and implement solutions.
👥 Team Management
Build and manage the Shopify/D2C team.
Set clear KPIs and targets for team members.
Monitor performance and ensure timely execution.
Coordinate with marketing, operations, customer support, warehouse and finance teams.
What We Are Looking For
3–7+ years of experience in Shopify / D2C / E-commerce business management.
Strong understanding of Shopify and D2C business economics.
Proven experience in growing an e-commerce business.
Strong knowledge of Meta Ads and Google Ads.
Excellent understanding of e-commerce KPIs and profitability.
Strong analytical and problem-solving skills.
Ability to independently manage the business rather than waiting for instructions.
Strong ownership mentality and execution ability.
Experience managing teams is a strong advantage.
⭐ Preferred Candidate
Candidates who have personally managed a Shopify/D2C business with ₹30 lakh+ monthly revenue or have demonstrated significant revenue growth will be preferred.
Experience with ₹50 lakh–₹1 Cr+ monthly D2C businesses will be a strong advantage.
Success in This Role Will Be Measured By
Revenue Growth + Profitability + ROAS + CAC + Conversion Rate + AOV + Delivery % + RTO Reduction + Customer Retention + Overall Business Growth
We are looking for someone who can say:
"Give me the Shopify business, give me the targets, and I will take ownership of the numbers."
If you are someone who enjoys building, scaling and owning a business, we would love to hear from you.
📩 Apply with your CV and mention the approximate monthly Shopify/D2C revenue you have managed and the growth you achieved.

Work arrangement
No