Digital Marketing Specialist

Role overview
We're looking for a hands-on Media Buyer to plan, launch and optimise paid acquisition
across Meta Ads and Google Ads. You'll own campaign execution, measurement and
performance reporting, working closely with creative, content, product and analytics.
The funnels differ by product: in one case the outcome is a qualified demo, in the other a
paid subscriber rather than an install. This role is accountable for spend efficiency, not
campaign volume. We care about cost per paying customer, and about whether the tracking
underneath that number can be trusted.
Key responsibilities
Plan, launch and manage campaigns across Meta Ads and Google Ads.
Translate business goals into campaign structures, audiences, budgets and testing
plans.
Monitor spend, delivery, conversion quality and funnel performance daily.
Optimise against agreed outcomes — qualified leads, initial checkouts, paid
subscriptions or revenue.
Run structured tests across creative, audiences, offers, placements and landing pages.
Manage app install and in-app event campaigns, including creative testing cadence
and audience structure.
Write clear, evidence-based creative briefs with designers and writers.
Audit pixels, events, UTMs and attribution flows with product and analytics.
Reconcile platform reporting against product analytics and payment data rather than
relying on a single dashboard. Where sources disagree, find out why.
Maintain a documented test log: what was tested, the result, the decision taken.
Produce concise weekly reports covering results, insights, risks and next actions.
Flag broken tracking, conversion bottlenecks and wasted spend early.
Requirements
2–5 years managing paid campaigns, with hands-on ownership of both Meta and
Google. Tell us the monthly budgets and what they produced.
Strong understanding of campaign structure, bidding, targeting, remarketing and
creative testing.
Ability to read a conversion funnel and diagnose whether a problem sits in traffic,
creative, tracking, product or checkout.
Working knowledge of GA4, Google Tag Manager, Meta Pixel, conversion APIs, UTMs
and spreadsheet-based reporting.
Understanding of where platform-reported conversions overstate reality, and how to
verify.
Strong numerical judgment and disciplined budget management.
Clear communication: what changed, why, and what happens next.
A habit of separating verified results from estimates. Willingness to say a channel isn't
working.
Good to have
Experience with subscription apps, SaaS, mobile attribution or lead generation
funnels.
Familiarity with Mixpanel or PostHog.
App install and in-app event campaign experience, ideally in India.
Understanding of landing page CRO and lifecycle retargeting.
How success will be measured
Cost and quality of acquired customers and leads.
Accuracy and reliability of campaign measurement.
Speed and quality of testing and optimisation.
Reduction in wasted spend and unresolved tracking gaps.
Clarity and usefulness of reporting and recommendations.
What we offer
Full ownership of paid acquisition across two products with genuinely different
funnels.
A team that treats measurement as part of the job rather than someone else's problem.
Direct working relationships with product, analytics and creative.
Competitive salary and benefits.
How to apply
Send your resume, examples of campaigns you have personally managed, approximate
monthly budgets handled, results achieved, current compensation, expected compensation
and notice period. Anonymise confidential client information where needed.
In your application, describe one campaign where the platform's reported results and the
actual business result disagreed, and what you did about it

Work arrangement
No