Marketing & Lead Generation Specialist (SaaS) (Immediate Joiner)

Role Overview
Responsible for executing Matellio’s day-to-day marketing and outreach activities, including content development, email marketing, LinkedIn marketing, demand generation, campaign management, and marketing automation. The role will also provide market insights to support messaging, targeting, and campaign optimization.
Total Exp: 3-6 Years
Location: Jaipur/Jodhpur
Key Responsibilities
Manage content execution including case studies, one-pagers, battlecards, LinkedIn posts, email copy, and other marketing collateral based on approved positioning and messaging.
Plan and execute email marketing campaigns, including audience segmentation, sequence creation, deliverability management, A/B testing, and performance reporting.
Manage LinkedIn marketing activities, including the organic content calendar, company page engagement, and Sales Navigator-based prospecting support.
Manage HubSpot activities, including workflows, marketing automation, lead scoring, list management, campaign tracking, and reporting.
Coordinate campaign activities such as webinars, events, paid and organic social campaigns, and lead-generation initiatives.
Maintain CRM hygiene, ensure accurate lead data, and coordinate timely lead routing and follow-ups with relevant teams.
Collaborate with delivery and technical teams to gather accurate project information, proof points, customer outcomes, and statistics for case studies and marketing collateral.
Conduct market and competitor research to identify industry trends, competitor activities, messaging, and potential opportunities.
Monitor campaign and outreach performance and identify areas for improvement across email, LinkedIn, content, and other marketing channels.
Provide market feedback and recommendations on messaging, audience segmentation, industries, and outreach strategies based on campaign performance and prospect responses.
Identify high-performing and underperforming target segments and support adjustments to campaign targeting accordingly.
Must-Have Skills
Hands-on experience in end-to-end email marketing, including campaign planning, sequence creation, execution, testing, and reporting.
Hands-on experience with HubSpot, including workflows, marketing automation, lead scoring, lists, and campaign reporting.
Strong experience in LinkedIn marketing, including organic content management and Sales Navigator-based prospecting.
Experience in B2B demand generation, lead generation, and outbound marketing.
Ability to independently manage multiple marketing activities in a lean and fast-paced environment.
Strong written and verbal English communication skills.
Ability to create clear, professional, and client-facing marketing content.
Good to Have
Experience in business development or outbound sales, including cold outreach, appointment setting, or lead qualification.
Experience working with technology, IT services, SaaS, telecom, cloud, or similar B2B industries.
Exposure to Oracle, telecom, UCaaS, or technology partner ecosystems.
Experience working in a mid-sized IT services or technology organization.
Familiarity with marketing analytics, campaign performance tracking, and lead-generation metrics.

Work arrangement
No