Performance Manager

To Apply:
Fill the Pre-Screening Questionnaire: https://forms.gle/uMVn19TSt3UE7hfp7
About Stickyy
Stickyy is a hospitality-focused marketing agency helping hotels, resorts, boutique stays, camps, and experiential properties generate more direct bookings and qualified leads through digital marketing.
We are looking for a Performance Marketing Manager who can own the complete paid media strategy and execution for our hospitality clients across Meta, Google, and other digital platforms.
Key Responsibilities
Campaign Strategy & Planning
Develop performance marketing strategies for hotels, resorts, boutique stays, and hospitality brands.
Understand business goals, occupancy targets, seasonal demand, and booking patterns.
Create media plans aligned with revenue and booking objectives.
Identify opportunities to increase direct bookings while reducing dependency on OTAs.
Meta Advertising
Plan, launch, and optimize campaigns across Facebook and Instagram.
Build full-funnel campaigns for awareness, consideration, lead generation, and direct bookings.
Create audience strategies including retargeting, lookalikes, interest-based, and custom audiences.
Continuously optimize campaigns to improve ROAS and lower acquisition costs.
Google Advertising
Manage Search, Performance Max, Display, and YouTube campaigns.
Develop keyword strategies around destinations, resorts, staycations, luxury stays, family vacations, weddings, and experiences.
Optimize campaigns to generate qualified inquiries and booking intent traffic.
Monitor and improve Quality Scores, CTRs, and conversion rates.
Analytics & Tracking
Set up and monitor conversion tracking using Google Analytics (GA4), Meta Pixel, Google Tag Manager, and other tracking tools.
Analyze campaign performance and provide actionable insights.
Create dashboards and reports highlighting key performance indicators.
Ensure accurate attribution and measurement across campaigns.
Creative & Landing Page Collaboration
Work closely with designers, content writers, and video editors to create high-performing ad creatives.
Provide creative direction based on campaign insights.
Collaborate with web teams to improve landing page conversion rates.
Conduct A/B testing across creatives, copy, audiences, and landing pages.
Client Management
Present campaign performance and recommendations to clients.
Translate marketing data into clear business insights.
Proactively identify growth opportunities for client accounts.
Requirements
3–5 years of hands-on experience managing Meta and Google Ads.
Strong understanding of lead generation and conversion-focused campaigns.
Experience managing monthly advertising budgets across multiple accounts.
Proficiency in Meta Ads Manager, Google Ads, Google Analytics (GA4), Google Tag Manager, and Looker Studio.
Strong analytical and reporting skills.
Ability to independently manage multiple client accounts.
Excellent communication and presentation skills.
Preferred Experience
Experience working with hotels, resorts, hospitality brands, travel businesses, wedding venues, or luxury lifestyle brands.
Experience generating direct bookings and qualified leads through paid media.
Understanding of hospitality customer journeys and seasonal demand patterns.
What We’re Looking For
We’re not looking for someone who simply launches ads.
We’re looking for someone who understands how hospitality businesses make money and can use paid media strategically to drive bookings, inquiries, weddings, events, and revenue growth.
The ideal candidate takes ownership, thinks commercially, and is obsessed with improving performance through testing, optimization, and data-driven decision-making.
Location: Gurgaon / Remote

Work arrangement
Yes