Strategist Cum Planner

Role Overview
The Strategist cum Planner is responsible for converting business challenges into clear, insight-driven marketing strategies and campaign plans. This role acts as the bridge between client requirements, research, creative thinking, and execution by defining strategic direction for campaigns across ATL, BTL, digital, and experiential platforms.The role begins when a business problem, brief, or campaign requirement is identified and ends when the creative and execution teams have a clear, actionable plan. While not directly responsible for execution, the Strategist cum Planner is accountable for ensuring that the direction provided is strong, relevant, and aligned with business objectives.
Key Responsibilities
Strategic Planning
Understand client business challenges and convert them into strategic opportunities
Develop campaign strategies, brand positioning, and communication frameworks
Define campaign objectives, target audience, messaging, and campaign roadmap
Build structured strategic plans for integrated campaigns across ATL, BTL, digital, and on-ground platforms
Research & Insights
Conduct market research, competitor analysis, and audience behavior studies
Analyze consumer psychology, cultural trends, and regional market insights
Identify what is working in the market, saturated opportunities, and potential gaps
Use data, observations, and research findings to build actionable insights
Strategy Development
Create strategies backed by research, data, and logic
Define communication architecture and content direction
Develop campaign and monthly planning frameworks
Creative Collaboration
Create clear and inspiring briefs for creative, digital, and communication teams
Collaborate with copywriters, designers, and production teams
Ensure all creative outputs align with strategic objectives
Support ideation for campaigns, activations, and brand experiences
Documentation & Presentation
Prepare research summaries, key insights, strategy direction, and campaign plans
Build strategy decks and pitch presentations
Present ideas and rationale clearly to clients and internal teams
Performance Review
Monitor campaign effectiveness and analyze results
Identify learnings and convert them into improved future strategies
Continuously refine plans based on performance insights
Team LeadershipGuide creative, communication, and digital teams with strategic inputs
Share research findings and market insights internally
Ensure all departments work toward a common strategic direction
Take ownership of strategic outcomes and accountability for results
Required Skills
Strong strategic and analytical thinking
Market research and competitor analysis
Consumer behavior understanding
Brand positioning and campaign planning
Data interpretation and insight generation
Presentation and storytelling skills
Leadership and collaboration skills
Qualifications
Bachelor’s degree in Marketing, Advertising, Business, or related field
3–6 years of experience in strategy, planning, or marketing roles
Experience in integrated campaigns within an agency or brand environment preferred
Key Performance Indicators (KPIs)
Quality and clarity of strategic direction
Strength of insights and research
Effectiveness of campaigns and ideas
Alignment between strategy and creative output
Contribution to successful pitches and client growth
Ability to improve outcomes through data-backed planning

Work arrangement
No