WPN Retail Relationship Dev Specialist

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.
The Wizards Play Network (WPN) plays a key role in this mission — assisting retailers, nurturing active play communities, and delivering excellent player experiences.
The WPN Retail Development Representative takes charge of growing and sustaining the Wizards Play Network throughout a varied, multi-market region spanning APAC. This position handles partner onboarding, retailer relationship management, and market expansion work across multiple markets characterized by diverse languages, regulatory settings, and retail progression levels.
Based in Singapore, the role is at the operational hub of the region. It enables efficient travel connectivity, aligns timezones across the group, and is close to the region's most developed WPN market.
What You’ll Do
WPN Partner Onboarding & Retailer Support
Lead the end-to-end onboarding process for new WPN retail partners across all seven markets
Serve as the primary point of contact for existing WPN retailers, handling critical issues, product support queries, and account management
Maintain accurate records of retailer status, tier, and engagement across the region
Wizards Play Network Development
Develop and carry out Wizards Play Network growth plans, to drive store growth and develop the Southeast Asia region.
Identify and prioritize new partner opportunities based on local market potential to help expand play and commercial availability across the region.
Support in-store and community play programs to drive product velocity through the retail channel
Track and report on regional Wizards Play Network metrics
Regional & Cross-Functional Coordination
Coordinate with the wider APAC team to ensure consistent regional strategy and shared findings
Liaise with global WPN, marketing, and product teams on regional programs, launches, and promotional calendars
Provide market intelligence and on-the-ground insight to inform APAC-wide planning and headcount/coverage decisions
Travel & Market Presence
Travel regularly within the region to visit retail partners, attend/support events, and assess market conditions directly
Represent the company behind Magic: The Gathering and Dungeons & Dragons at regional trade shows, conventions, and retailer events as required
What You’ll Bring
Experience in retail development, channel sales, account management, or distributor/partner management, ideally within gaming, hobby, toy, or FMCG retail
Proven track record to manage a multi-market or multi-country portfolio independently
Familiarity with the tabletop gaming, trading card game (TCG), or collectible hobby retail landscape
Existing network of retail contacts in one or more of the covered markets
Prior experience working within a global brand's regional field team, reporting to an offshore manager
Strong cross-cultural interpersonal skills; comfortable working across markets with differing languages and business norms
Willingness and ability to undertake frequent travel across APAC
Employees may be eligible for annual and long-term incentives as part of their overall compensation package, depending on role, location, and eligibility. Benefits and programs may include:
Health & Wellness
Time Off to Recharge
Financial Well-being
Life & Family Support
Volunteer and Community Initiatives
Learning & Development
Exclusive Perks
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