Marketing Manager

Job Summary:
The Marketing Manager will be responsible for managing the company’s social media presence and driving the end-to-end planning and execution of marketing events. The role requires strong ownership, meticulous planning, creativity, attention to detail, energy and the ability to work effectively in a high-activity environment. The candidate will be expected to create events that generate meaningful customer engagement and qualified business opportunities, while proactively introducing new event formats, engagement ideas and AI-enabled ways of improving marketing execution.
Key Responsibilities:
Plan and execute customer and industry events that generate meaningful engagement, qualified leads and opportunities for the sales funnel.
Develop event concepts, formats and experiences that attract the right audience and create relevant business conversations.
Coordinate with Sales and business teams on target audiences, invitees, event objectives, lead capture and post-event follow-up.
Manage event logistics, agencies, vendors, branding, collateral and on-ground execution, ensuring all details are covered and issues are resolved proactively.
Track event outcomes including leads generated, lead quality, opportunities created and contribution to the sales funnel.
Manage the social media calendar and create engaging content and copy across relevant platforms.
Work with creative teams and agencies to develop social media assets and ensure consistency with brand guidelines.
Identify new content formats, social media trends and engagement opportunities to continuously improve the company’s digital presence.
Explore and adopt relevant AI tools for ideation, content creation, research, event planning and marketing execution.
Manage multiple events and social media activities simultaneously while maintaining quality and meeting deadlines.
Key Qualification:
Education
Strong understanding of social media, content creation, event management and brand communication.
Excellent planning, organisational and coordination skills.
Strong written and verbal communication skills with a creative approach.
High attention to detail and ability to work effectively under pressure.
Experience
7+ years of experience in marketing, social media and/or event management, preferably in technology, IT or telecom.
Proven experience in independently managing events from concept to execution.
Experience in creating social media content and managing content calendars.
Experience working with agencies, vendors and multiple stakeholders.
Exposure to AI-powered marketing and content tools would be preferred.
Competencies
Ownership & Initiative: Takes responsibility, drives activities independently and actively identifies new opportunities.
Planning & Attention to Detail: Anticipates gaps, manages timelines and ensures every detail is addressed.
Event & Execution Excellence: Has the energy and drive to deliver high-quality events and handle pressure without losing focus.
Creative & Innovative Thinking: Brings fresh ideas for events, social media content and audience engagement.
AI Orientation: Curious about new AI tools and willing to experiment with them to improve marketing outcomes.
Commercial Orientation: Understands how events and engagement activities can translate into qualified leads, opportunities and business outcomes.
Problem Solving: Can quickly identify issues and take practical action to resolve them.

Work arrangement
No