Digital Marketing Director

Company Description The Pephouse is a growing organization focused on delivering engaging, customer-centered experiences and solutions. The company values data-driven decision making and innovative marketing approaches to reach and retain its audience. Team members collaborate closely across functions to build strong brand visibility and consistent messaging. The Pephouse encourages continuous learning, experimentation, and professional development. Joining the team offers the opportunity to contribute to impactful marketing initiatives in a dynamic environment.
Role Description The Digital Marketing Manager will be responsible for planning, executing, and optimizing digital marketing campaigns to drive brand awareness, engagement, and conversions. This full-time, on-site role is based in the Greater Kolkata Area and involves managing social media channels, overseeing performance marketing, and coordinating content for various digital platforms. Daily responsibilities include monitoring campaign performance, analyzing web and marketing analytics, identifying opportunities for lead generation, and preparing regular reports and insights for stakeholders. The Digital Marketing Manager will collaborate with cross-functional teams to align messaging, manage budgets, and ensure a consistent brand voice across all digital touchpoints. The role also includes staying updated on industry trends and recommending new tools and strategies to improve marketing effectiveness.
Qualifications
Candidates should possess strong Digital Marketing and Marketing skills, with experience planning and executing multi-channel campaigns.
Candidates should possess Social Media Marketing skills, including managing social platforms, content calendars, and community engagement.
Candidates should possess Web Analytics skills, with the ability to interpret data, track key metrics, and optimize campaigns based on insights.
Candidates should possess Lead Generation skills, including developing strategies and tactics to attract and nurture qualified prospects.
Relevant qualifications include experience with SEO/SEM, marketing automation tools, and CRM platforms.
Strong communication, project management, and collaborative skills, with the ability to work cross-functionally and meet deadlines.
Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
Prior experience in a digital marketing or growth-focused role is preferred.

Work arrangement
No