Digital Marketing Executive

Digital Marketing Executive – Performance Marketing
Location: Gurgaon
Company: Nuyug
Experience: 5-7 years
About Nuyug
Nuyug is a fast-growing celebration-wear jewellery brand creating high-quality, gold and rhodium-plated jewellery for weddings, festivities and social occasions. We are building a new-age jewellery brand at the intersection of design, digital commerce and performance-led growth.
We are looking for a Digital Marketing Executive who can take end-to-end ownership of our digital growth initiatives — from running campaigns and analysing performance to working with creators and creative teams to continuously build better-performing ads.
What You'll OwnPerformance Marketing
Plan, structure, launch and optimise campaigns across Meta Ads and Google Ads.
Manage campaigns across prospecting, retargeting, catalogue, shopping and other relevant formats.
Monitor performance across ROAS, CAC/CPA, CTR, CPM, CPC, CVR and other key metrics.
Identify winning products, audiences, creatives and campaign structures and scale them systematically.
Conduct regular experiments across audiences, creatives, offers, landing pages and campaign formats.
Manage budgets and allocate spends based on performance and business priorities.
Track daily/weekly performance and translate data into clear actions.
Creative Strategy & Execution
This is not just a media-buying role. Creative will be a major part of the job.
Identify what creative angles, hooks and formats are working and translate those insights into new creative briefs.
Work closely with our in-house social media and design teams, external creative agencies and influencers to get performance creatives produced.
Build and maintain a structured creative testing pipeline so that new creatives are continuously entering campaigns.
Analyse creative performance and provide actionable feedback on hooks, messaging, products, formats and offers.
Build and maintain a structured creative testing pipeline so that new creatives are continuously entering campaigns.
Analyse creative performance and provide actionable feedback on hooks, messaging, products, formats and offers.
Repurpose influencer, UGC and organic content into performance-oriented ads.
E-commerce & Growth
Work closely with the founders and e-commerce team to improve the complete customer acquisition funnel.
Identify opportunities across landing pages, product pages, offers, bundles, upsells and conversion optimisation.
Coordinate campaigns around new launches, wedding seasons, festivals and other key commercial moments.
Understand customer behaviour and use performance data to identify new growth opportunities.
Marketplaces – Added Advantage
Experience with Amazon Ads and marketplace advertising on platforms such as Myntra, Nykaa Fashion, Ajio, etc. will be a strong plus.
The role may gradually expand to owning performance marketing across multiple marketplaces.
Who We're Looking For
3-7 years of hands-on digital/performance marketing experience.
Strong working knowledge of Meta Ads Manager.
Good understanding of Google Ads, including Search, Shopping and Performance Max.
Comfortable working with numbers and making decisions based on data.
Strong understanding of creative performance — not just audiences and campaign settings.
Ability to independently launch, monitor and optimise campaigns.
Experience working with designers, video editors, creators or creative agencies.
Strong ownership mindset with attention to detail and execution.
Comfortable working in a fast-moving startup environment where priorities and experiments can change quickly.
Shopify/D2C/e-commerce experience is highly preferred.
Experience with Amazon or other marketplace ads is a plus.
What Success Looks Like
Success means:
Better creatives → better campaigns → lower acquisition costs → profitable growth.
We are looking for someone who proactively spots opportunities, launches experiments, follows through on execution and continuously finds ways to improve performance.
If you enjoy combining performance marketing, creative thinking, analytics and execution, this role will give you end-to-end ownership of digital growth at Nuyug.

Work arrangement
No