Marketing Lead

Lead / Head of Marketing | Aesthetics & Wellness
Location: Ludhiana, Punjab
Experience: 8+ years
CTC: Up to ₹25 LPA; negotiable for exceptional candidates
Employment Type: Full-Time | Onsite
Working Days: 6 days a week
Joining: Immediate Joiners Only
Reporting To: Founder
About the Opportunity
We are hiring for a premium Aesthetics, Dermatology, Beauty & Wellness venture in Ludhiana that is building a flagship centre with ambitious expansion plans.
This is a business-critical, high-ownership marketing leadership role for someone who understands that marketing in a premium aesthetic healthcare business is not simply about visibility, social media or campaigns.
The mandate is to build patient demand, generate qualified leads, drive consultations and contribute directly to treatment revenue, while establishing a premium brand that can subsequently scale across multiple locations.
The Role
We are looking for a Lead / Head of Marketing to own the complete marketing and growth charter across:
Brand Strategy | Performance Marketing | Patient Acquisition | Content | Local Market Development | Partnerships | Launch Strategy | Marketing ROI
Key Responsibilities
1) Marketing Strategy & Growth
Develop and execute the marketing and growth strategy for the flagship centre and future locations.
Build a differentiated premium positioning within aesthetics and dermatology.
Develop strategies for patient acquisition, retention, referrals and repeat treatments.
Identify market opportunities, competitor positioning and emerging aesthetic trends.
Align marketing plans with monthly and annual business/revenue objectives.
2)Performance & Digital Marketing
Lead performance marketing across Meta, Google, YouTube and other relevant platforms.
Own lead-generation campaigns for high-value aesthetic and dermatology procedures.
Monitor and optimise CPL, CAC, lead quality, consultation bookings, conversion rates and ROAS.
Focus on revenue and patient conversion rather than vanity metrics.
Oversee SEO, Google Business Profile, website, landing pages and online reputation.
3) Brand, Content & Social Media
Develop a premium and differentiated brand identity and communication strategy.
Lead social media, content, influencer, PR and brand communication.
Build credible, patient-focused educational and treatment-related content.
Support the digital presence of doctors and specialists through appropriate and ethical communication.
Plan launches, events, workshops and promotional campaigns.
4)Patient Acquisition & Conversion
Work closely with counselling, sales and call-centre teams to improve:
Lead-to-contact ratio
Lead-to-consultation conversion
Consultation-to-treatment conversion
Revenue per patient
Patient retention
Establish lead-management processes and marketing-sales SLAs.
Analyse the complete patient funnel and identify leakage points.
Connect marketing activity directly to business outcomes.
5) Local Market Development
Build strong visibility across Ludhiana and surrounding markets.
Develop partnerships with influencers, corporates, premium lifestyle businesses, salons, wellness brands and relevant local communities.
Plan offline activations, launches, events and doctor-led awareness programmes.
Drive reviews, referrals and local brand advocacy.
6) Launch & Expansion
Lead the marketing launch of the flagship centre.
Develop scalable marketing playbooks for future centres.
Support market-entry strategies as the business expands into new locations.
Build the marketing infrastructure, agency ecosystem and processes required for scale.
7) Team, Agency & Budget Management
Build and lead the marketing team as the business grows.
Manage digital, creative and PR agencies, influencers and external partners.
Define marketing KPIs and conduct regular performance reviews.
Own marketing budgets and ensure effective allocation of spends.
Candidates must have meaningful marketing experience in the Aesthetics / Dermatology / Cosmetic / Skin & Hair / Beauty & Wellness / Premium Healthcare space.
What We're Looking For
8+ years of overall marketing experience
Strong hands-on understanding of performance and digital marketing
Proven experience in brand building and growth
Experience with high-ticket services and customer/patient acquisition funnels
Strong understanding of marketing ROI and commercial metrics
Experience managing marketing teams, agencies and external partners
Strong analytical, communication and stakeholder-management skills
Ability to operate independently in a high-ownership entrepreneurial environment
Experience building marketing systems and processes from the ground up
If you have built demand for aesthetic, dermatology, beauty, wellness or premium healthcare businesses and understand how to connect marketing with consultations and revenue, we would like to hear from you.
DM or email: Harpreet@Prodifyteam.in
Immediate joiners only.

Work arrangement
No