Live opening · Posted 3 days ago
Brand Manager
Decode Age · Bengaluru, Karnataka, India (On-site)
You are 3 days behind. JobBeeper subscribers saw this role while it was still new.
At a glance
The key details from the original listing.
CompanyDecode Age
LocationBengaluru, Karnataka, India (On-site)
Work modeNo
Source
Linkedin
Listed3 days ago
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About the role
Description supplied by the original job listing.
Role Overview
We are looking for a results-driven and strategic E-commerce / D2C Brand Manager to lead online brand growth, digital revenue, and customer acquisition initiatives. The ideal candidate will own end-to-end D2C strategy, performance marketing alignment, marketplace management, and customer lifecycle optimization.
Key Responsibilities
1. D2C Business Growth
Own revenue targets for the D2C website and online channels
Develop and execute growth strategies to increase traffic, conversions, and AOV
Optimize the complete customer journey from acquisition to retention
2. Performance & Digital Marketing Alignment
Work closely with performance marketing teams to drive ROAS-focused campaigns
Monitor CAC, LTV, funnel metrics, and conversion rates
Plan and execute seasonal campaigns and product launches
3. Website & Conversion Optimization
Improve UX/UI, landing pages, checkout flows, and product pages
Conduct A/B testing and implement CRO strategies
Ensure SEO best practices and organic growth initiatives
4. Marketplace Management (if applicable)
Manage Amazon, Flipkart, Nykaa, or other marketplaces
Optimize listings, keywords, content, and ratings
Plan marketplace promotions and ad spends
5. Brand & Content Strategy
Maintain consistent brand communication across digital touchpoints
Collaborate with content, design, and social teams for campaigns
Oversee product storytelling and positioning
6. Data & Analytics
Track KPIs using Google Analytics, Shopify dashboards, and performance tools
Generate weekly/monthly performance reports
Derive insights and implement improvements
Required Skills & Qualifications
4–8 years of experience in D2C / E-commerce brand management
Strong understanding of digital marketing and performance metrics
Experience with Shopify, WooCommerce, or similar platforms
Hands-on experience managing paid ads and marketplaces
Strong analytical and problem-solving skills
Excellent communication and stakeholder management
Preferred Qualifications
Experience in FMCG, Beauty, Wellness, Fashion, or Consumer Brands
MBA in Marketing (preferred but not mandatory)
Experience scaling a brand from early-stage to growth stage
Key Metrics for Success
Revenue growth
ROAS & CAC optimization
Conversion rate improvement
Customer retention & repeat rate
Marketplace ranking & sales growth
Work arrangement
No
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