Performance Marketing Specialist

About the Company:
We are a fast-growing digital marketing agency specializing in providing a full range of digital marketing services to businesses of all sizes. We pride ourselves on delivering high-quality results that help our clients succeed in the digital world. We are seeking a highly motivated and enthusiastic Marketing Associate to join our team.
Responsibilities:
Campaign Strategy and Execution:
Develop and implement comprehensive performance marketing strategies across various channels Meta, Google Ads, Taboola ads, Linkedin Ads and Youtube ads , including but not limited to PPC, SEM, social media advertising, and display.
Data Analysis and Optimization:
Analyze campaign performance data to identify opportunities for optimization and improvement.
Use analytics tools to track key performance indicators (KPIs) and provide actionable insights to enhance campaign effectiveness.
Budget Management:
Manage and optimize advertising budgets to ensure efficient allocation of resources minimum value of 8 lakhs a month.
Monitor spending against benchmarks and adjust strategies as needed.
Ad Creatives and Copywriting:
Collaborate with the creative team to develop compelling ad creatives and copy that align with campaign objectives.
Conduct A/B testing to refine messaging and design elements.
Conversion Rate Optimization (CRO):
Implement CRO strategies to improve landing page performance and overall conversion rates.
Utilize data-driven insights to make recommendations for website and campaign optimizations.
Client Communication:
Interact with clients to understand their goals, provide regular updates, and address inquiries.
Present performance reports and insights during client meetings.
Stay Updated on Industry Trends:
Keep abreast of industry trends, emerging technologies, and best practices in performance marketing.
Share insights and recommendations with the team to foster continuous improvement.
Qualifications:
Bachelor’s degree in Marketing, Business, or a related field.
Proven experience in managing performance marketing campaigns in a digital marketing agency setting.
Proficient in using analytics tools such as Google Analytics, Google Ads, and other relevant platforms.
Strong analytical skills with the ability to interpret data and provide actionable recommendations.
Excellent communication and presentation skills.
Certifications in relevant platforms (e.g., Google Ads, Facebook Blueprint) are a plus.
How to Apply:
If you are excited about the prospect of contributing to a dynamic and results-driven team, please submit your resume, cover letter, and a portfolio of successful campaigns to ashwini@representmedia.in
Represent Media is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Work arrangement
No