Oracle Eloqua / Oracle Marketing Cloud and enterprise

Role: Oracle Eloqua / Oracle Marketing Cloud and enterprise
Experience: 8+
Location: Bangalore\Hyderabad
Notice Period: Immediate to 15 Days
Job Description: Experience
• Overall experience of 8–12 years, with strong hands-on and leadership experience in Oracle Eloqua / Oracle Marketing Cloud and enterprise marketing automation solutions.
• Experience leading multiple end-to-end Oracle Eloqua implementations, enhancements, integrations, and campaign transformation initiatives.
• Strong experience in solution architecture, technical design, campaign automation, CRM integrations, delivery management, stakeholder management, and team leadership.
• Ability to lead teams comprising developers, consultants, campaign specialists, administrators, and business stakeholders.
• Strong understanding of Marketing Automation, CRM, Lead Management, Customer Journeys, Campaign Management, Analytics, Data Integration, and enterprise marketing technology ecosystems.
Role and Responsibilities:
• Lead the overall solution design, architecture, implementation, enhancement, and support of Oracle Eloqua marketing automation solutions.
• Own the end-to-end delivery of marketing automation initiatives including demand-generation programs, lead-nurturing journeys, event campaigns, audience segmentation, email campaigns, landing pages, forms, and automated customer and prospect journeys.
• Translate business and marketing objectives into scalable and reusable Eloqua solution designs and automation strategies.
• Lead requirement-gathering workshops and solution-design sessions with Marketing, Business Development, CRM, Technology, Data, Analytics, and Operations teams.
• Act as a trusted advisor to business and marketing stakeholders and recommend appropriate campaign designs, segmentation strategies, personalization approaches, lead-management processes, and marketing automation capabilities.
• Own technical and functional design decisions and ensure solutions are aligned with enterprise architecture, security, integration, data-governance, and marketing-technology standards.
• Review and approve technical requirements, solution designs, campaign specifications, integration mappings, testing strategies, deployment plans, and operational documentation.
• Manage multiple Eloqua projects, campaigns, and workstreams and ensure delivery within agreed scope, timelines, quality standards, and business expectations.
• Identify delivery risks, dependencies, integration issues, campaign-processing challenges, and platform limitations and drive them to resolution.
• Coordinate with Oracle Support, internal technology teams, application owners, and third-party vendors for product issues, enhancements, patches, integrations, and technical escalations.
• Manage key business and technology stakeholders, align priorities, and ensure clear communication on scope, risks, dependencies, and delivery status.Build strong relationships across Marketing, Sales, CRM, Technology, Data, Security, Architecture, and Operations teams.
• Own the overall Oracle Eloqua solution architecture and define scalable, reusable, secure, and maintainable solution patterns.Design end-to-end integrations and data flows across Eloqua, CRM, CDP, middleware, analytics, and third-party applications.
• Lead solution demonstrations, proof-of-concepts, and capability showcases to present Oracle Eloqua features and proposed solutions.Present architecture, campaign flows, integrations, and implementation approaches to both business and technical stakeholders.
• Support pre-sales activities including discovery sessions, solutioning, effort estimation, proposals, RFP/RFI responses, and client presentations.Work with sales and delivery teams to define suitable solution approaches, scope, timelines, assumptions, and resource requirements
• Manage resource planning, allocation, capacity, utilization, workload, and delivery commitments across multiple Eloqua projects and workstreams.Identify skill gaps, support hiring and onboarding, and drive training, cross-skilling, mentoring, and capability development within the team.
Oracle Eloqua Technical Responsibilities
• Lead the design and implementation of complex Eloqua Campaign Canvas and Program Canvas solutions.
• Design and manage campaign orchestration involving segmentation, decision rules, personalization, lead nurturing, lead scoring, routing, and automated communications.
• Oversee the creation and management of:
• Email campaigns
• Landing pages
• Forms
• Progressive profiling
• Segments
• Shared filters
• Contact fields
• Custom objects
• Campaign Canvas
• Program Canvas
• Lead-scoring models
• Campaign reporting and dashboards
• Establish reusable campaign templates, design standards, naming conventions, folder structures, and asset-management practices.
• Define and govern audience segmentation and personalization strategies based on customer, prospect, campaign, behavioral, and CRM data.
• Lead implementation of lead-nurturing programs and automated journeys across different stages of the customer and prospect lifecycle.
• Design and manage lead-scoring models and lead-management processes, including qualification, routing, and hand-off to CRM or sales teams.
• Ensure effective synchronization of contacts, leads, campaigns, responses, opportunities, and other marketing data between Eloqua and CRM applications.
• Establish campaign quality-assurance processes covering configuration review, end-to-end testing, integration testing, data validation, deployment readiness, and post-deployment monitoring.
• Monitor campaign processing, integration jobs, CRM synchronization, and data flows and proactively resolve failed-processing or configuration issues.
• Perform root-cause analysis for complex campaign, data, integration, synchronization, and platform issues and recommend sustainable solutions.
• Review overall Eloqua platform usage and recommend improvements related to scalability, performance, usability, and operational efficiency.
Integration and Data Management
• Lead and govern integrations between Oracle Eloqua and CRM platforms such as Salesforce, Oracle Sales / Fusion CRM, and other enterprise applications.
• Strong understanding of campaign, contact, lead, opportunity, response, consent, and marketing-preference data flows across integrated applications.
• Design and manage integrations between Eloqua and:
• Salesforce CRM
• Oracle Sales / Fusion CRM
• Event-management platforms
• Webinar platforms
• Websites
• Analytics platforms
• Data warehouses
• Customer Data Platforms
• Third-party marketing applications
• Experience with REST APIs, web services, SFTP/file-based integrations, middleware, batch integrations, and enterprise integration patterns.
• Define source-to-target mappings and ensure appropriate data transformation, validation, synchronization, and error-handling mechanisms.
• Promote data-quality standards across Eloqua and connected marketing applications.
• Ensure appropriate management of customer consent, subscriptions, preferences, and marketing communication eligibility.
Campaign Analytics and Optimization
• Lead analysis of marketing and campaign performance, including:
• Email deliverability
• Open and click engagement
• Campaign responses
• Conversion performance
• Audience and segmentation effectiveness
• Lead-nurturing performance
• Lead-scoring effectiveness
• Campaign operational metrics
• Work with business and analytics teams to define campaign KPIs, dashboards, and reporting requirements.
• Translate campaign and engagement data into actionable recommendations to improve campaign effectiveness and customer engagement.
• Identify automation and optimization opportunities to reduce manual campaign activities and improve scalability.
• Evaluate new Eloqua capabilities, third-party applications, and marketing technologies and recommend adoption based on business value.
Platform Governance and Administration
• Define and maintain Eloqua platform-governance standards including:
• Naming conventions
• Folder structures
• Campaign standards
• Templates
• Asset-management standards
• Documentation standards
• Access controls
• Environment housekeep

Work arrangement
Hybrid