Performance Marketing Executive

About Masai
Masai School is a fast-growing EdTech platform focused on helping learners build successful careers through industry-relevant programs. We are building one of India’s leading outcome-driven education brands through innovation, growth, and real impact.
We’re looking for a Performance Marketing Executive to support our digital marketing efforts and help drive learner acquisition through paid campaigns across various digital channels.
What You’ll Do
Assist in managing and optimizing paid campaigns across Google, Meta, and other digital platforms
Monitor campaign performance and track key metrics such as CTR, CPC, CPL, and conversions
Support campaign setup, targeting, budget allocation, and optimization
Help conduct A/B tests for ads, creatives, audiences, and landing pages
Coordinate with content and design teams to develop performance-focused creatives
Prepare regular campaign performance reports and dashboards
Identify trends and insights to improve campaign performance
Support lead generation and acquisition initiatives
Stay updated with digital advertising trends, platform updates, and best practices
What We’re Looking For
0–2 years of experience in performance marketing, digital marketing, or a related field
Basic understanding of Google Ads and Meta Ads
Familiarity with digital marketing metrics such as CTR, CPC, CPL, CPA, and conversion rate
Basic understanding of digital funnels and lead generation
Good analytical and problem-solving skills
Comfortable working with numbers, data, and performance reports
Willingness to learn and experiment with new marketing strategies
Strong communication and coordination skills
Knowledge of GA4, Google Analytics, or other analytics tools is a plus
Internship or hands-on project experience in paid marketing is an added advantage
Why Join Masai?
Work in a high-growth EdTech environment
Get hands-on experience with real marketing campaigns and budgets
Opportunity to learn across Google, Meta, analytics, and growth marketing
High ownership and exposure to business impact
Fast-paced and performance-driven culture
Strong opportunity to build a career in Performance Marketing
Skills: ctr,performance marketing,google,campaigns

Work arrangement
No