Lead Marketing - NRI Services & Forex

Lead Marketing – NRI Services & Forex
Build growth at the intersection of global Indians, banking, and cross-border experiences. We are looking for a Lead Marketing – NRI Services & Forex (10-14 years’ experience) to drive marketing for one of Kotak's most strategic growth businesses.
This is a leadership role for someone who can blend customer understanding, brand building, digital marketing, partnerships, content, and business growth. You'll work on a customer segment with unique needs across banking, investments, remittances, travel, forex, and wealth creation, shaping how Kotak engages with Indians living and working across the world.
This role goes beyond traditional marketing. We are looking for someone who can identify opportunities, build plans, drive execution, influence stakeholders, and independently take initiatives from idea to impact.
What You'll Do:
Own end-to-end marketing for NRI Services and Forex
Build customer-led propositions, campaigns, and growth initiatives
Develop integrated marketing plans across digital, content, D2C, partnerships, events, and media
Drive acquisition, engagement and relationship deepening across NRI segments
Partner closely with business leaders, product teams, analytics, agencies, and distribution teams
Lead key marketing programs from strategy to execution and measurement
Build scalable content and communication journeys across the customer lifecycle
Manage and develop a small team while driving cross-functional collaboration
Who We're Looking For:
10-14 years of experience in marketing, growth, digital or consumer businesses
MBA from a premier institute preferred
Experience in financial services, consumer brands, consumer-tech, travel, payments, or global businesses is desirable
Strong understanding of consumer behaviour and modern marketing channels
Self-starter with a strong ownership mindset
Comfortable working in ambiguity and driving initiatives independently
Ability to combine strategic thinking with hands-on execution
Prior experience managing teams is preferred, though large team management experience is not mandatory
Why This Role?
Own one of Kotak's fastest-evolving and high-potential businesses
Work on a unique customer segment spanning multiple geographies and life stages
Build integrated marketing programs across digital, partnerships, content, community, and performance marketing
Create meaningful impact on both brand and business outcomes
Work directly with senior business stakeholders and influence growth strategy
Role: Lead Marketing – NRI Services & Forex
Experience: 10-14 Years
Reporting: SVP, Head Segment Marketing

Work arrangement
No