Relationship Executive

JOB DESCRIPTION
Relationship Executive
Organization: GoldenBee Global School
Location: Bengaluru
Experience: 2-3 years
Employment Type: Full-Time
About GoldenBee Global Schools
GoldenBee Global Schools is committed to nurturing future-ready learners through academic excellence, holistic development, innovation, and strong parent partnerships. The Relationship Executive will be responsible for managing prospective and existing parent relationships while supporting admissions, parent engagement, student retention, and overall stakeholder experience.
Job Purpose
To manage relationships with prospective and existing parents, drive admission enquiries and conversions, and ensure effective communication, timely resolution of concerns, strong parent engagement, and a positive overall parent experience.
Key Responsibilities
Manage admission enquiries received through calls, walk-ins, digital channels, referrals, and other sources.
Understand prospective parents' requirements and provide effective admission counselling on the school's curriculum, programs, facilities, and offerings.
Conduct campus visits, counselling sessions, presentations, and regular follow-ups with prospective parents.
Manage assigned admission leads and drive enquiry-to-admission conversion through structured and timely follow-ups.
Coordinate the admission process and ensure a smooth transition from enquiry to enrolment and onboarding.
Serve as a key point of contact for existing parents and maintain strong professional relationships.
Respond to parent queries and concerns promptly and coordinate appropriate resolutions with relevant departments.
Track, manage, and escalate parent grievances where required, ensuring timely resolution.
Conduct parent satisfaction calls, collect feedback, and identify opportunities to improve the parent experience.
Coordinate parent communication through ERP/CRM, WhatsApp, email, SMS, circulars, and other approved channels.
Coordinate orientations, PTMs, campus events, workshops, Coffee with Principal, appreciation programs, and parent engagement initiatives.
Support student retention initiatives through regular parent engagement and timely identification of concerns.
Maintain accurate admission, parent, enquiry, follow-up, grievance, feedback, and engagement records in the ERP/CRM.
Prepare regular reports covering admission pipeline, conversions, parent concerns, feedback, satisfaction, and engagement activities.
Coordinate with Academic, Admissions, Finance, Transport, Administration, Marketing, and Counselling teams to ensure effective service delivery and parent experience.
Must-Have Requirements
Bachelor's degree in any discipline.
2–5 years of relevant experience in Admissions, Parent Relations, Customer Relationship Management, Counselling, Customer Success, or related roles.
Strong experience in parent/customer interaction, counselling, follow-ups, and relationship management.
Excellent verbal and written communication and interpersonal skills.
Ability to conduct effective admission counselling, presentations, and parent interactions.
Strong follow-up, persuasion, problem-solving, and conflict-resolution abilities.
Proficiency in CRM/ERP systems, MS Office and Google Workspace.
Professional, service-oriented, and accountable approach.
Preferred
Experience in a K-12 school, international school, premium education, or EdTech environment.
Experience handling admission conversions and parent relationship management.
Strong presentation, counselling, and stakeholder-management skills.
Experience in parent engagement programs and grievance management.
Female candidates are preferred, particularly those with strong parent engagement, communication, and relationship-management capabilities.
Key Performance Areas
Admission Lead Follow-up & Conversion
Parent Query & Grievance Resolution
Parent Satisfaction & Feedback
Parent Engagement & Participation
Admission Pipeline Management
Student Retention Support
CRM / ERP Data Accuracy & Management
Parent Communication & Responsiveness
Admission Onboarding & Coordination
Behavioural Competencies
Communication & Interpersonal Skills
Relationship Management
Customer Service Orientation
Counselling & Persuasion
Problem Solving
Conflict Resolution
Accountability & Ownership
Teamwork & Collaboration
Time Management
Professionalism & Integrity
Why Join GoldenBee Global Schools?
Opportunity to contribute directly to admissions and parent experience.
Exposure to admissions, relationship management, and school operations.
Work closely with Academic, Admissions, Marketing, and Management teams.
Contribute to student enrolment, parent satisfaction, and retention.
Opportunity for professional growth within a progressive education organization.
Ideal Candidate
A professional, confident, empathetic, and results-oriented relationship management professional who can effectively handle admission counselling, parent communication, lead conversion, grievance resolution, and stakeholder coordination while maintaining high standards of service and professionalism.

Work arrangement
No