Meta Ad Expert

Company Description digiveera empowers organizations to grow their digital presence through cutting-edge performance solutions. The team specializes in advanced analytics, seamless automation, and continuous performance optimization to drive measurable online results. By combining data-driven insights with practical execution, digiveera helps clients enhance their digital strategy and improve return on investment. The company focuses on collaborative partnerships and innovative thinking to unlock each client’s full digital potential.
Role Description The Meta Ad Expert is a full-time remote role responsible for planning, executing, and optimizing advertising campaigns across Meta platforms (Facebook, Instagram, and related networks). Day-to-day tasks include setting up and managing ad campaigns in Ads Manager, conducting audience research, defining targeting and bidding strategies, and performing A/B testing on creatives, placements, and copy. The role involves monitoring performance metrics, analyzing campaign data, and making data-driven adjustments to improve ROI, conversion rates, and overall campaign efficiency. The Meta Ad Expert will collaborate with internal stakeholders or clients to understand business objectives, create performance-focused media plans, and prepare concise reports with insights and recommendations. This role also includes staying current on platform updates, policy changes, and best practices to ensure compliant and high-performing campaigns.
Qualifications
Strong expertise in Meta Ads Manager, campaign setup, audience targeting, bidding strategies, and optimization for performance objectives.
Ability to analyze campaign data using metrics such as CTR, CPC, CPA, ROAS, and conversion rates, and draw actionable insights.
Skills in creating and testing ad creatives and copy, coordinating with design or content teams, and applying A/B testing methodologies.
Experience in digital marketing strategy, funnel design, and integrating Meta campaigns with landing pages, email, or other channels.
Knowledge of tracking and measurement tools (e.g., Meta Pixel, custom conversions, basic analytics platforms) and attribution concepts.
Excellent written and verbal communication skills, with the ability to present performance reports and recommendations clearly.
Strong organizational and time-management abilities, with a track record of managing multiple campaigns or clients remotely.
Familiarity with performance marketing for e-commerce, lead generation, or app promotion is highly beneficial.
Bachelor’s degree in Marketing, Business, Communications, or equivalent practical experience preferred.
Commitment to ongoing learning and staying updated on Meta advertising policies, trends, and best practices.

Work arrangement
Yes