Performance Marketing Assistant Manager

Company Description OxyGlow Cosmetics is a beauty and personal care brand that blends advanced skincare technology with high-quality, ethically sourced ingredients. The company offers a wide range of skincare, haircare, and personal care products designed to serve diverse customer needs across global markets.
Team members join a brand that values innovation, quality, and ethical practices in every aspect of product development and customer experience.
Role Description The Performance Marketing Assistant Manager is a full-time, on-site role based in Faridabad, India. This role is responsible for planning, executing, and optimizing performance marketing campaigns across digital channels to drive customer acquisition, engagement, and revenue growth. Daily tasks include analyzing campaign data, monitoring KPIs, managing ad budgets, and collaborating with agencies, marketing, and customer service teams to align campaigns with business goals. The role also involves conducting market and competitor research, coordinating with creative teams on ad assets, and preparing regular performance reports with actionable insights for leadership.
Job Description:
Own the planning, execution, and optimisation of paid-acquisition campaigns across Meta, Google, and other relevant performance channels.
Customer acquisition, conversions, and revenue growth while maintaining healthy CAC and ROAS.
Responsible for campaign budgets, bidding, audience targeting, retargeting, and channel allocation to maximise returns.
Track KPIs metrics CAC, ROAS, CPA, CTR, conversion rate, revenue, and contribution margin.
Run structured A/B tests across creatives, audiences, ad copies, campaign formats, and landing pages to improve performance.
Partner with creative, product, analytics, and business teams to identify funnel drop-offs and unlock growth opportunities.
Build actionable reporting and translate campaign data into clear insights and recommendations for the business.
Managing & Complete Knowledge about website tracking parameters with GTM, Google Analytics, Search Console, ads KPIs - CTR, CPC, CPM, CAC, etc
Who are we looking for?
3 - 5 years of hands-on performance marketing experience, preferably with a leading Indian D2C cosmetics brand or high-growth e-commerce.
Command of Meta Ads and Google Ads, with experience managing and optimising paid acquisition campaigns at scale.
Experience with campaign structure, audience segmentation, retargeting, creative testing, landing-page optimisation, and A/B testing.
Ability to partner closely with creative, product, analytics, and business teams to improve acquisition and conversion.
A structured, data-led problem solver who can move quickly, experiment thoughtfully, and take ownership of outcomes.
Used to work with AI modules for more efficiency

Work arrangement
No